Performance Marketer (Immediate Joiners)

Edvoy (www.edvoy.com) is a new, innovative digital platform created by industry professionals with over 17 years' experience in the global education sector, to simplify the world of education. Our aim is to empower students to make more informed decisions throughout their University application journey by being the center of impartial, free content and advice, all in one place. Edvoy is positioned to break down international barriers and to make education genuinely global. This is a great opportunity to join an EdTech company which has seen immediate traction, with over one million visitors, and thousands of new users in the last six months. We are now poised to grow even more. Working with eighteen nationalities across four continents, this is a real opportunity to spearhead growth in the rapidly growing EdTech sector.

Role: Performance Marketer Experience: 2 - 5 years Looking for immediate joiners

Job Description:

Purpose of the role:

We are seeking a performance driven

Demand Generation professional

to lead and scale student acquisition across multiple digital channels. The ideal candidate is deeply hands-on, highly analytical, and up to date with the latest online campaign platforms and performance marketing trends, especially within the

Study Abroad / EdTech ecosystem .

Key Responsibilities Plan, execute, and optimize

multi-channel online demand generation campaigns

across: META Google Ads LinkedIn Ads Programmatic & Display Networks Manage

search intent–based campaigns

(high-intent study abroad keywords) Execute

remarketing and retargeting

across platforms (web, app, CRM audiences) Drive end-to-end

lead funnel ownership

CPL, CAC, conversion rates, lead quality, and ROI Collaborate with creative teams to build high-performing ad copies, creatives, videos, and landing pages Run continuous

A/B testing

on audiences, creatives, bidding strategies, and funnels Optimize

landing pages, forms, and lead flows

to improve conversion rates and lead quality Work closely with counselling/sales teams to improve

lead-to-enrolment performance Monitor competitor activity, market trends, and seasonal demand for study abroad intakes Track and report performance using

GA4, Ads Managers, CRM, attribution tools

Tools & Platforms Exposure META Ads Manager Google Ads (Search, Display, YouTube, PMax) LinkedIn Campaign Manager Google Analytics (GA4) Google Tag Manager CRM & Lead Management Tools Marketing automation / remarketing platforms

Requirements 2–5 years of experience in

Demand Generation Proven hands-on expertise across

multiple online acquisition platforms Strong understanding of

student acquisition funnels and lead quality optimization Experience in

study abroad consultancy or edtech

is highly preferred Data-driven mind-set with strong analytical and reporting skills Ability to manage budgets, scale campaigns, and deliver measurable results

Good to Have Experience with

YouTube video campaigns and influencer-led demand Knowledge of

WhatsApp, email, and SMS automation

for lead nurturing Familiarity with

regional language campaigns Understanding of peak intake cycles (Jan / Sep / Rolling intakes)