SEO Analyst

Company Description PointMatrix IT Services, established in 2009, focuses on providing innovative IT solutions to empower businesses and drive growth. Specializing in custom application design and development, the company offers expertise in web and mobile solutions across industries such as insurance, healthcare, and branding. As a Total Solution Provider (TSP), PointMatrix delivers quality services in business and technology consultation, product development, software customization, and QA/testing. Our team of experienced IT professionals is dedicated to creating cutting-edge systems tailored to meet specific business needs.

Role Description This is a full-time on-site role for a Search Engine Optimization (SEO) Analyst, located in Nashik. The SEO Analyst will be responsible for conducting keyword research, optimizing website content, performing on-page SEO strategies, and managing link-building campaigns. The role also involves monitoring and analyzing web analytics to track performance, identify opportunities for optimization, and support marketing efforts to boost online visibility.

Qualifications Strong skills in Keyword Research and the ability to implement effective On-Page SEO strategies Experience in Link Building techniques and best practices Proficiency in Web Analytics tools and the ability to analyze data for performance improvement Background in Marketing with an understanding of digital marketing strategies Strong analytical skills and a detail-oriented approach Excellent organizational and communication skills Bachelor’s degree in Marketing, IT, or a related field is preferred Familiarity with SEO tools and platforms (e.g., Google Analytics, Google Search Console, SEMrush) is a plus