Senior Manager: Media Planning

About Instamart:

Instamart is building the convenience grocery segment in India. We offer more than 5000 items to our customers within 10 mins. We are striving to augment our consumer promise of enabling unparalleled convenience by making grocery delivery instant and delightful. Instamart has been operating in 130+ cities across India and plans to expand to more soon. We have seen immense love from the customers till now and are excited to redefine how India shops.

Roles and Responsibilities: Define and own the overall media strategy across paid brand media channels for Instamart along with the media agency Translate business objectives into integrated media plans across Digital, TV, print, OOH, radio, and emerging platforms. Drive innovation in media approach, formats, and channel mix. Oversee annual and quarterly media planning and budget allocation. Ensure seamless execution of media campaigns across all

performance and optimize media spends to maximize ROI and lead post-campaign analysis and insights to inform future strategies. Act as the senior media point of contact for internal stakeholders. Collaborate closely with creative, marketing, growth, category, and insights teams. Manage relationships with media vendors, publishers, platforms, and agency partners. Negotiate rates, partnerships, and value-added opportunities. Stay updated on media trends, platform changes, and industry best practices.

Preferred Candidate: An experienced media professional, having worked for atleast 6-8 years in an agency/brand media team Proficiency in digital and traditional media planning and execution. Good to have experience in managing innovations and activations Ability to manage large budgets and complex campaigns Deep understanding of media metrics, attribution and ROI measurement Excellent communication and presentation skills. Strategic thinking with strong analytical and problem solving skills