Senior Web Developer

Senior Full-Stack Web Developer (WordPress | React | AI-Ready) About BrandPipal

BrandPipal is a next-generation marketing solutions company helping brands scale through intelligent, creative, and technology-driven strategies. Working across

B2B, B2C, and D2C brands

, we design and deliver digital experiences that drive measurable business impact. As part of

NLB Services

, we collaborate with global clients across industries, building modern websites, platforms, and digital ecosystems that blend marketing, technology, and performance.

Role Overview

We are hiring a

Senior Full-Stack Web Developer

to lead and execute high-impact digital projects across multiple clients and industries. This role is ideal for a

hybrid developer

who is strong in

WordPress and PHP

, confident with

modern front-end frameworks (React preferred, Angular supported)

, and curious about

AI-powered digital experiences

. You will work closely with designers, marketers, and strategists to build

scalable, performance-driven, and future-ready web solutions

.

Key Responsibilities

Lead end-to-end development of

CMS-driven websites and web applications

, primarily using

WordPress and PHP Design and develop

custom WordPress themes, plugins, and reusable components Build modern, interactive front-end experiences using

React.Js

(preferred) and

Angular

where project requirements demand Implement

headless WordPress and API-first architectures

for advanced digital experiences Develop and manage

eCommerce solutions

(WooCommerce, Shopify, custom builds), including payment gateways and integrations Ensure websites meet

Core Web Vitals, SEO, accessibility, and performance benchmarks Translate UI/UX designs (Figma, Adobe XD, etc.) into responsive, pixel-perfect interfaces Integrate third-party APIs, analytics, CRM, marketing automation, and MarTech platforms Collaborate with marketing teams on

tracking, CRO, A/B testing, and performance optimization Apply security best practices, manage updates, backups, and deployments Conduct code reviews, testing, debugging, and cross-browser/device validation Mentor junior developers and help define coding standards and best practices

Required Skills & Qualifications

8–10+ years of hands-on experience in

web development Strong expertise in

WordPress, PHP, MySQL Proficiency in

HTML5, CSS3, JavaScript, TypeScript Strong experience with

React.Js

; working knowledge of

Angular Experience building and managing

eCommerce platforms Solid understanding of

Core Web Vitals, SEO, and performance optimization Experience with

REST APIs and third-party integrations Familiarity with Git, version control, and collaborative development workflows Strong problem-solving and communication skills

Preferred Skills

Experience with

headless CMS

(WordPress REST API, Contentful, Strapi) Exposure to

Next.Js, JAMstack, or SSR concepts Experience integrating

AI-powered features

(chatbots, smart search, personalization, AI APIs) Familiarity with cloud platforms (AWS, GCP, Azure) Understanding of

digital marketing funnels, CRO, and analytics AI-assisted development tools (GitHub Copilot, ChatGPT, Cursor, etc.)

Why Join BrandPipal? · Work on

diverse clients across industries · Build

future-ready, AI-enabled digital experiences · Collaborate with marketing, strategy, and design leaders · Opportunity to lead, mentor, and shape scalable web solutions · Competitive compensation and flexible work environment

How to Apply

Apply via

LinkedIn Easy Apply

or send your resume to

careers@brandpipal.com