Job Description
Role Purpose
SRK PureMed is launching its Nutraceuticals division with a strong D2C and online-first strategy. We are looking for a dynamic Sales & Marketing Lead- Nutraceutical who will be the first hire for this new business vertical. This leader will play a pivotal role in building the category roadmap, launching products, building D2C presence, setting up marketing engines, and integrating with our existing trade channels.
This is a high-ownership role suited for someone who thrives in startup environments, can build from zero, and drive aggressive growth in the nutrition & wellness category.
Reporting Structure
- The role incumbent will report to Founder of the company
Key Responsibilities
Strategy & Business Leadership
- Develop the complete business roadmap for the nutraceuticals division: portfolio, channels, pricing, marketing, and revenue plan.
- Identify consumer insights, competitive landscape, market size, and category opportunities across gut health, skin care, women’s health, men’s health, cognitive health, vitamins & minerals, and muscle recovery.
- Define go-to-market (GTM) strategy for D2C and the trade channel.
Product Launch & Category Management
- Work closely with R&D/third-party manufacturers to launch products aligned to category growth areas.
- Own packaging development, claims, content, and compliance.
- Manage product lifecycle planning & New product development pipeline
- Define pricing, margins, and channel P&L.
D2C & Online Growth:
- Lead launch of D2C website including UI/UX, content, and funnel optimization.
- Build and manage performance marketing: Meta Ads, Google Ads, Amazon Ads, influencer campaigns, affiliate marketing, and CRM.
- Create a strong brand identity and narrative for the nutraceutical line.
- Drive conversion funnel optimization, CAC reduction, AOV improvement, retention strategy, and subscription models.
- Oversee e-commerce marketplace partnership: Amazon, Flipkart, Nykaa, 1mg, PharmEasy, etc.
- Build processes for customer service, reviews, ORM, and logistics.
Marketing & Brand Building
- Own the brand P&L and marketing budget.
- Develop 360° campaigns, including digital, content, influencer, and community-driven campaigns.
- Build relationships with wellness influencers, creators, doctors, and nutritionists.
- Drive consumer education strategy
Trade Channel Integration
- Work with existing stockists, distributors, and chemists to introduce the nutraceutical range.
- Set trade pricing, margins, launch schemes, and channel marketing activities.
- Support the pharma trade sales team with product training, collateral, and brand positioning.
- Create visibility through in-store branding, POP/POS, promotion kits, etc.
Team Building & Collaboration
- Initially operate as an individual contributor; gradually build a team across digital marketing, design, content, marketplace management, and trade marketing.
- Collaborate deeply with internal teams for end-to-end execution.
Required Experience & Qualifications
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5+ years’ experience in nutraceuticals, OTC, wellness or beauty & health category.
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Hands-on experience in D2C marketing and digital growth.
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Experience in launching or managing nutraceutical/health supplements.
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Strong knowledge of performance marketing, analytics, and funnel metrics.
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Exposure to both D2C and trade/retail channels.
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Experience in startup or early-stage business environments.
Key Competencies
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Strong business acumen and P&L mindset.
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Excellent knowledge of digital marketing tools
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Strong communication, branding, and storytelling ability.
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Entrepreneurial mindset: ability scale from zero.
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Ability to partner cross-functional teams and external agencies.
