Product Manager

Primary Responsibility:

Strategic and planning · Responsible for defining TTM strategies, identifying Market positioning, product positioning, defining value selling features, price positioning · Mapping competition strategy analysis to understand our product positioning and come up with proactive strategy to counter the same. Also, identifies unexplored Markets · Understanding the gap for feasibility with respect to formulation · Formulates sales and marketing strategies including branding, trade shows, reference building, and overall creating conditions for sale

Functional Core · Conducting customer visits to understand need based on new technologies, emerging trends, enhanced features, possible areas of product creations and conduct detailed analysis for finding possible ideas for new Products/enhancements · Converting ideas to possible features or functionality of the product and sharing detailed possible description of the product with NPD · Ensures Benchmarking with latest technologies, New Processes and New Specification needed by the product and takes action to bridge the gap · Responsible for monitoring milestones planned in the product development cycle by coordinating with responsible departments like design, NPD and keeping track on time and costs, organizing for alpha / beta testing · Accountable for Product launch and communication · Ensuring that the product is well received by the market and performs optimally under the user conditions

Internal process · To keep track of all complaints in coordination with Sales and Marketing for the product and ensure good reference of the product in the marketplace till creation of defined first reference · Ensuring standardization of the product by passing on the first set of comments for pilot batch and share the same with Design/NPD · Ensuring that the sales force is adequately trained on Product knowledge to handle enquiries and value sell on USP’s of the Product · Coordinate with Marketing and support with technical inputs while preparing New Product Promotion material · Ensure proper Pharma related documentation and certification as per regulatory guidelines · Takes decisions on idea generation and suggestion to NPD and creation of TTM strategy post approval and development of the product

Key Result Areas: · New customer acquisition · Existing customer retention · Customer feedback on product features Time to successful of launch of new product variants or features

Competency Required: Understanding of Product Understanding of Project Management & its monitoring Tools Problem Solving Innovation Drive for Consistent results Quality and Service orientation

Educational and Experience requirements: MBA/PGDM in Marketing 8-10 years of experience in Product Management 4-6 years of experience in a position of similar responsibility