Field Marketing Manager

Manager/Senior Manager – Field Marketing (Europe, Middle East & India) Experience:

10–12 years Location:

Mumbai Function:

Global Marketing | Demand Generation | ABM

Role Overview Datamatics is seeking a

strategic, execution-oriented Manager/Sr.Manager – Field Marketing

to own demand generation, pipeline acceleration, and account-based marketing across

Europe, the Middle East, and India . This role is critical to building

sales-aligned, region-specific field marketing programs

that drive measurable pipeline, revenue influence, and long-term account growth for Datamatics’

B2B enterprise software, AI, digital transformation, and BPO offerings . The ideal candidate brings a strong blend of

regional market understanding, ABM expertise, stakeholder leadership, and hands-on execution , with the ability to operate across geographies, time zones, and senior stakeholders.

Key Objectives Drive

qualified demand and pipeline

from mid-to-large enterprise accounts Execute

ABM programs

for strategic Datamatics accounts Strengthen

sales alignment and enablement

across regions Build and manage a

scalable global vendor and partner ecosystem Lead and develop a

field marketing team

to deliver consistent outcomes

Key Responsibilities 1. Demand Generation & Pipeline Building Design and execute integrated

field marketing and demand generation programs

(events, digital, partner-led, ABM-driven) across Europe, the Middle East, and India Own

regional pipeline contribution , ensuring alignment with sales targets and GTM priorities Develop multi-touch customer journeys across awareness, consideration, and conversion stages Partner with Marketing Ops to ensure strong

lead management, attribution, and ROI tracking

2. Account-Based Marketing (ABM) Lead ABM strategy and execution for

key Datamatics strategic and growth accounts Work closely with Sales to define

account prioritization, personas, and engagement plans Execute personalized campaigns including executive roundtables, account-specific events, targeted content, and digital activation Measure account engagement, pipeline influence, and deal acceleration impact

3. Sales Alignment & Enablement Act as a strategic marketing partner to

Regional Sales Leaders and Account Managers Align marketing programs tightly to

territory plans, target accounts, and revenue goals Develop and localize

sales and inside sales enablement assets

including pitch decks, case studies, value propositions, and battle cards

4. Campaign Strategy, Localization & Execution Plan, execute, and optimize

region-specific integrated campaigns

across digital and physical channels Localize messaging based on

regional buyer behavior, industry focus, regulations (e.g., GDPR), and cultural nuances Lead execution of

field events, executive roundtables, partner events, webinars, and industry conferences Ensure consistent brand positioning while allowing flexibility for regional relevance

5. Stakeholder & Vendor Management Serve as the primary liaison between

Regional Sales, Product Marketing, Corporate Marketing, Marketing Ops, and Leadership Influence cross-functional stakeholders to secure alignment, prioritization, and resources Build, manage, and scale a

network of global and regional vendors

(event partners, agencies, media, digital vendors) Own vendor performance, budgets, contracts, and ROI accountability

6. Measurement, Reporting & Optimization Track and report on

campaign performance, pipeline contribution, influenced revenue, and ROI

by region Partner with Marketing Operations to ensure accurate data, dashboards, and insights Use data-driven insights to optimize channel mix, campaign design, and budget allocation

Qualifications & Experience 10–12 years

of experience in

B2B field marketing, demand generation, or regional marketing Proven experience targeting

mid-to-large enterprises , preferably in

IT services, digital transformation, AI, analytics, or BPO Strong understanding of

European markets ; exposure to Middle East and India is highly desirable Hands-on experience executing

regional campaigns across digital, events and ABM Proficiency with

MarTech platforms

such as HubSpot, Salesforce, ABM and intent platforms Demonstrated ability to work across

multiple time zones and complex stakeholder environments Strong analytical mindset with experience linking marketing activity to

pipeline and revenue outcomes

Key Skills & Competencies Strategic thinking with strong execution capability Deep sales alignment and commercial mindset Stakeholder influence and cross-functional leadership Vendor and budget management Data-driven decision-making and ROI focus Excellent communication and presentation skills

Why This Role Matters This role is central to

Datamatics’ global growth strategy , directly impacting pipeline creation, ABM success, and enterprise deal velocity across priority international markets. It offers the opportunity to shape

regional field marketing strategy , work closely with senior sales and leadership teams, and build scalable marketing engines with clear revenue accountability.