Marketing Manager- International Skilling and Edtech

Purpose: We are seeking a hands-on and execution-focused

Marketing Manager

to lead all

marketing and outreach activities that directly support candidate sourcing

for Leadspire’s International Mobility programs. This role is

not brand-only or corporate marketing . It is a

performance-driven sourcing support role , responsible for generating qualified leads, supporting inside sales and partner sourcing teams, and enabling government and institutional mobilization efforts. The role reports directly to

AVP – Sourcing . Key Responsibilities of the Role: 1. Sourcing-Focused Marketing Strategy • Own the marketing strategy aligned with sourcing targets and timelines. • Translate sourcing requirements into campaign plans across regions and channels. • Prioritize lead quality, eligibility, and conversion over vanity metrics. • Ensure marketing output directly contributes to sourcing volumes. 2. Lead Generation & Campaign Execution • Plan and execute digital and offline campaigns to generate candidate leads and SEO - On page and Off page, Content optimization etc. • Work with external vendors (digital agencies, PR agencies, website vendors) as required. • Manage campaign calendars, budgets, and approvals. • Optimize campaigns based on lead quality and sourcing feedback. 3. Content & Collateral Development • Create Social Media Visuals (logo, banners, icons), Finalize Content Strategy, Design Launch Content (launch posts, brand announcement creatives, Prepare Content Templates (reels, short videos templates, story templates) • Ensure all content is accurate, compliant, and approved internally • Support partners and government programs with customized collaterals.

4. Marketing Support to Sourcing Teams • Work closely with Inside Sales, B2B Sourcing, and B2G teams to support execution by Social Media Marketing - Instagram, Facebook, Pinterest, Youtube, Linkedin, whatsapp • Enable sourcing teams with pitch decks, FAQs, and communication material. • Incorporate field and inside sales feedback into campaign improvements. • Ensure timely availability of marketing assets. 5. Data, CRM & Performance Tracking • Track lead generation metrics and campaign performance. • Ensure seamless lead capture and transfer to CRM / sourcing systems. • Monitor conversion ratios from lead to enrollment in coordination with sourcing teams. • Prepare regular MIS and performance reports for AVP – Sourcing. 6. Compliance & Brand Discipline • Ensure ethical communication and zero mis-selling in all campaigns. • Adhere to government, platform, and internal compliance guidelines. • Maintain consistency in messaging, tone, and positioning. • Support audit and review requirements where applicable. 7. Team & Vendor Management • Lead and manage marketing executives and coordinators. • Manage external vendors including digital marketers, designers, and agencies. • Define clear deliverables, timelines, and performance expectations. • Ensure cost efficiency and ROI-driven execution. Key Skills and Competencies: • Strong experience in performance marketing or lead-generation-focused marketing. • Ability to work closely with sales and sourcing teams. • Data-driven mindset with focus on conversion metrics. • Strong content, coordination, and execution skills. • High ownership, agility, and accountability. Preferred Qualifications: • Experience working with digital campaigns, CRM, and lead funnels. • Prior exposure to B2C and institutional outreach marketing preferred. • Graduate degree required; MBA or marketing specialization preferred. Key Interactions: Internal • Assistant Vice President – Sourcing • Inside Sales (B2C), B2B & B2G Sourcing Teams • QC, Training, and Collections Teams External • Digital Marketing Agencies • Creative & Website Vendors • Government / Institutional Communication Teams (as required)