Fashion Designer

About BownBee BownBee is a fast-growing kidswear brand specializing in handmade Indian kids ethnic wear crafted from pure cotton. We are passionate about reviving Indian traditions through stylish and comfortable clothing for children, sold through our website, online marketplaces, and offline retail partners.

Role Overview We are looking for a Fashion Designer with 4-5 years of relevant experience, particularly in designing for online business. The ideal candidate will have a strong understanding of digital fashion trends, e-commerce customer preferences, and design aesthetics that perform well in the online retail space.

Key Responsibilities 1. Collection Development and Trend Research Design seasonal and festive collections, ensuring alignment with brand aesthetics and customer preferences. Research fashion trends, color palettes, fabric innovations, and silhouettes for kidswear. Develop mood boards, sketches, and digital renderings to present design concepts.

2. E-Commerce and Market-Driven Design Create designs optimized for online marketplaces, focusing on best-selling silhouettes, competitive pricing, and high sell-through rates. Ensure product listings have strong visual appeal with attention to fabric details, embellishments, and functionality. Adapt designs based on performance analytics and customer reviews.

3. Sampling and Production Coordination Work closely with the sampling unit to develop prototypes that meet design expectations. Coordinate and providing tech packs to merchandising and production teams to ensure designs are feasible for bulk manufacturing. Ensure quality control in sampling and final production runs.

4. Product Listing and Digital Content Support

Collaborate with the cataloging and marketing teams to create strong product descriptions and imagery for online platforms. Ensure designs are styled effectively for photoshoots and campaigns. Provide input for product positioning, pricing, and online promotions.

Key Performance Indicators (KPIs) Sell-through rate (%) and Return Rate (%)– Success of designs on online marketplaces. Sampling efficiency (%) – Time and cost-effectiveness in design execution. Customer rating & reviews – Based on product feedback and return rates. Production success rate – Quality control and minimal rejections. Marketplace trends adoption – Responsiveness to online fashion trends.

Who You Are ✔ Experience: 4-5 years in kids wear or ethnic wear, preferably with experience in online fashion retail. ✔ Skills: Strong knowledge of Adobe Illustrator, Photoshop, and CorelDRAW. Proficiency in trend forecasting and fabric sourcing. ✔ Mindset: Detail-oriented, creative, and data-driven, with a passion for functional and aesthetic design. ✔ Industry Knowledge: Familiarity with e-commerce fashion dynamics, trending styles, and customer preferences.

Why Join Us? Work with a dynamic and creative team in a fast-growing fashion brand. Design collections that will reach a wide audience across India and beyond. Competitive salary + a part of high growth company that rewards performance Enjoy exclusive discounts on BownBee products!