Performance Marketing

Job role- Performance Marketing (Search + Social ads)

Experience- 4+ years

Location- Pune

Qualification- Any Graduate

Notice period- Upto 60 days

Skillset required- Google+Meta Ads, Paid Campaign, Branding, search, and social ads

Highly recommended-Candidates who have worked in Digital Marketing Agency

Responsibilities-

- Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other relevant platforms. - Manage end-to-end campaign lifecycle including strategy, setup, monitoring, optimization, and reporting. - Drive performance across paid search and paid social channels to achieve KPIs such as leads, conversions, CPA, and ROAS. - Conduct keyword research, audience targeting, and competitor analysis to improve campaign performance. - Monitor daily campaign performance and implement data-driven optimizations. - A/B test ad creatives, landing pages, and targeting strategies to improve conversion rates. - Collaborate with creative and content teams to develop high-performing ad creatives. - Track, analyze, and report campaign performance using tools such as Google Analytics and ad platform dashboards. - Stay updated with the latest digital marketing trends, platform updates, and best practices.