Head of Growth

Head of Growth Marketing (Full-Stack) – KamayaKya | Pune (WFO) | Full-time | 12 LPA + Bonus

Role summary

We’re hiring a full-stack Head of Growth Marketing to own end-to-end growth at KamayaKya (SEBI Registered Research Analyst). This is not only performance marketing or only content. You will run organic + paid acquisition, funnel strategy + CRO, cohort-based lifecycle marketing, experimentation, analytics, and growth operations, working directly with the CEO/CXOs/board to drive growth and revenue outcomes. Scope covers KamayaKya website subscriptions, Smallcase subscriptions, and over time PMS lead generation. You won’t write code; you will drive requirements, funnels, experiments, tracking plans, briefs, coordination, QA, and reporting.

What you will own

A) Growth strategy, targets, operating cadence

- Own the growth roadmap across acquisition, activation, retention, revenue, referral (AARRR). - Translate goals into quarterly/monthly plans: channel mix, funnel targets, budgets, experiment roadmap. - Define north star and input metrics by stage (qualified sessions/leads, first meaningful action, paid conversion, renewal/engagement, shares/invites/community). - Run weekly growth reviews with CEO/CXOs/board: dashboard, funnel, cohorts, experiments, learnings, next bets, channel allocation. - Build a growth operating system: intake, ICE/RICE prioritization, tracking, QA, reporting, post-mortems, documentation.

B) Funnel architecture (Web) + CRO

- Map and optimize the full funnel: landing → signup → onboarding → paywall/subscription → consumption → renewal. - Own KamayaKya subscription funnel and Smallcase funnel (discovery → conversion → post-buy engagement). - Fix drop-offs: friction, trust gaps, unclear value proposition, weak proof, checkout/payment failures. - Instrument and improve CTAs, forms, checkout steps, payment drop-offs, renewal and upgrade flows. - Run CRO sprints on landing/pricing/plan comparison/trust assets/FAQs/methodology pages and disclosures placement; use heatmaps, session replays, recordings, surveys, on-page experiments.

C) Cohorts, segmentation, lifecycle, retention

- Build cohort frameworks by source, intent, ICP/persona, content depth, watchlist/engagement, plan, tenure, churn risk, LTV. - Create a playbook per cohort: message, offer, channel, cadence, KPI. - Build automated journeys (email/WhatsApp/push/in-app as applicable): onboarding (7/14/30 days), activation nudges, engagement loops, conversion journeys (trial→paid, free→core/advanced/VIP, paid→upgrade), renewal sequences (T-14/T-7/T-3, renewal day, post-renewal), winback. - Own retention outcomes: renewals, churn reduction, engagement depth, personalization with strict message-cadence discipline.

D) Paid acquisition and performance marketing

- Own paid strategy and execution across Meta/Google/YouTube/LinkedIn (and others if relevant). - Manage the full paid funnel: creatives, landing pages, tracking, attribution, remarketing, lookalikes, exclusions, LTV-based scaling. - Build creative systems (hooks/angles/formats including founder-led, education-led, UGC-style where relevant) with compliance-safe claims; run a creative testing matrix and refresh cadence. - Run disciplined experiments across audiences/creatives/LPs/offers/retargeting/reactivation (visitors, engaged readers, abandoned checkout, inactive members). - Optimize for quality: CAC, activated CAC, payback, LTV:CAC, retention by channel cohort, assisted conversions; scale only after measurement and LP-ad match are tight.

E) Organic growth engine (SEO + distribution + community)

- Build organic acquisition focused on investor intent and long-term compounding. - SEO: topic clusters, keyword mapping, on-page, internal linking, performance monitoring, programmatic pages where relevant. - Distribution: LinkedIn, X, YouTube Shorts, Instagram, WhatsApp community (admin-post) and relevant channels. - Content-to-conversion system: education, proof, conversion assets; authority assets (case studies, frameworks, evidence-led writeups, how we think/how we research). - Community-led growth: WhatsApp community, referrals, ambassadors, events/webinars, creator partnerships (compliance-safe), referral loops.

F) Measurement, analytics, attribution, reporting

- Own dashboards and single source of truth for growth KPIs. - Maintain tracking in Mixpanel + GA; add tools as needed (Appsflyer/Adjust, Clevertap/MoEngage, Hotjar/MS Clarity): events, properties, funnels, identity stitching, goals. - Measurement plan for cohorts/experiments; cohort dashboards (retention curves, conversion by source cohort, upgrades, renewals); practical multi-touch attribution; strict QA before conclusions/budget changes.

G) Experimentation engine

- Run 6–12 meaningful experiments per month across paid, organic, lifecycle, CRO. - Maintain backlog with hypothesis, expected impact, effort, success metric, risks, learnings; clean testing with guardrails and rigorous post-test analysis; document learnings.

H) Revenue, retention, monetization growth

- Improve conversion rate, ARPU, upgrades, renewals, churn, engagement depth. - Offer strategy: trials, annual vs monthly, limited-time offers where allowed, bundles, creator partnerships, referral rewards (within compliance). - Pricing/packaging insights by cohort: upgrade triggers and churn reducers.

I) Brand, trust, compliance

- Ensure compliance with SEBI RA advertising/disclosure norms and internal checks. - Build trust assets: track record transparency pages, methodology explainers, disclaimers, credibility pages; basic ORM (monitoring, response templates, reviews, reputation hygiene).

J) PMS lead generation (Phase 2)

- After subscription engines stabilize: PMS funnel (persona + qualification, compliance-safe trust content, lead capture/routing, nurture, conversion measurement) and quality handoffs.

K) Collaboration and vendor management

- Partner with CEO/Product/Tech for prioritization and implementation QA (you own requirements even if you don’t code). - Manage freelancers/agencies (performance, content, design, video, SEO) and coordinate with in-house copy team; start as IC, later build team + SOPs/playbooks.

What success looks like

- Predictable growth engine with dashboards + weekly cadence - Improved funnel conversions and retention - Automated lifecycle with measurable uplift - Stable/improving CAC and LTV:CAC with strong creative testing - Organic compounding over time - Clean PMS lead gen handoff once activated

Must-have skills

- Full-funnel ownership, strong analytics (cohorts, funnels, attribution, LTV) - Lifecycle marketing experience (journeys, retention, winback, renewal) - Performance marketing on Meta/Google; CRO sprint mindset and strong QA - Creative/copy judgment with compliance-safe messaging - Comfort working with CXO/board-level stakeholders; accountability for outcomes

Nice-to-have

- Subscription growth in fintech/wealth/content memberships - Stronger SEO depth; WhatsApp lifecycle experience; basic SQL

Tool stack familiarity

GA4, Mixpanel, Meta Ads, Google Ads, YouTube, LinkedIn Ads, Search Console, Sheets/Excel, email + WhatsApp automation (Mailmodo/AiSensy or similar), plus tools like Appsflyer/Adjust, Clevertap/MoEngage, Hotjar/MS Clarity if needed.

About KamayaKya

KamayaKya is a SEBI Registered Research Analyst firm focused on SME, microcap, and smallcap investing through deep fundamental research, management interactions, and channel checks. We help investors discover hidden gems with high-quality research, transparency, and a long-term approach. Our smallcase has generated 35% CAGR over 3 years.

How to Apply

• Email: aniket@kamayakya.com and nitya@kamayakya.com

• Please include: updated CV, portfolio/links (campaigns, dashboards, landing pages, lifecycle flows, SEO wins), and answers to the application questions below.

Application Questions

• Pick one: acquisition, activation, or retention. Share one experiment you ran end-to-end: hypothesis, setup, primary metric, result, and learning.

• If you had to improve KamayaKya paid conversion rate by 30% in 60 days, what are your top 5 actions? (include funnel step + why).

• Define 6 cohorts you would create for KamayaKya in week 1, and what lifecycle journeys you’d run for each (channel + cadence + KPI).

• Show how you think about LTV:CAC and payback for a subscription product: what data do you need, and how would you act without perfect data?

• Draft 3 ad angles and 3 organic content angles for KamayaKya that are performance-oriented yet compliance-safe.

• Which tools have you personally implemented (not just “used”), and what tracking/events did you set up?

• What would your 30-60-90 day plan look like here? Keep it structured: goals, deliverables, metrics.

• Show one cohort-based lifecycle program you built (segments + journeys + KPIs + outcomes).

• Pick one funnel (subscription or smallcase): what are your top 8 events/properties you would track in Mixpanel to improve conversion and renewal?

• What are 5 experiments you would run in your first 30 days for KamayaKya? Include hypothesis + metric.

• How do you decide budget allocation across Meta vs Google when you don’t yet know the best channel? Explain your testing plan.

Why Join KamayaKya?

- Ownership: you will own growth end-to-end, not a narrow function. - Meritocracy: high performance gets fast responsibility and growth. - Real impact: build a category-defining growth engine in a high-trust domain.

Emplo...