Head of Marketing (D2C, B2C, B2B)

Company Description Hoora is India's #1 car and bike care company, revolutionizing vehicle management by making it simple, reliable, and accessible for everyone. From modest beginnings as a doorstep car wash service in Nagpur, Hoora has grown into a nationwide brand across 85+ cities with over 25 lakh app downloads and more than 2 lakh satisfied customers. Offering an all-in-one platform, we provide services such as doorstep vehicle care, premium auto care products, insurance assistance, and business opportunities through partner and distributor programs. Hoora is committed to bringing structure to the unorganized automotive care industry through trained professionals, quality processes, and transparent pricing. Our mission is to deliver effortless car care for vehicle owners and meaningful opportunities for service providers.

Job Summary: A Head of Marketing

is a high-level strategic role focused on merging brand building with performance-driven acquisition. This role requires managing the full marketing funnel, from brand awareness to conversion rate optimization (CRO) and customer retention.

Common KPIs for this Role:

Customer Acquisition Cost (CAC), Return on Advertising Spend (ROAS), Customer Lifetime Value (CLV), App Retention Rate, and Regional Market Share.

Key Responsibilities:

1. Strategic Leadership & Growth Define Marketing Strategy:

Formulate and execute the overall marketing strategy, including brand positioning, customer engagement programs, and market growth initiatives to boost sales and revenue. Full-Funnel Management:

Overseeing the entire customer journey, from user acquisition to conversion, onboarding, and retention. Hyperlocal Segmentation:

Tailor marketing messages to specific neighborhoods or pin codes rather than broad city-level campaigns. P&L Responsibility:

Manage marketing budgets to achieve profitability, focusing on high-ROI, measurable, and often viral campaigns for high-growth, startup environments. Market Intelligence:

Monitor competitive movement, local trends, and consumer behavior to identify new opportunities.

2. Tech Product Marketing Product Launch Strategy:

Leading the Go-To-Market (GTM) strategy for new product launches and feature updates, including positioning, messaging, and collateral creation. Product Evangelism:

Translating complex technical jargon into clear, compelling value propositions that highlight product benefits to users. User Adoption and Retention:

Working closely with product teams to gather feedback and drive engagement, focusing on reducing churn and increasing Lifetime Value (LTV).

2. Performance & Digital Marketing (Tech-Focused) User Acquisition & Retention:

Own performance marketing strategies (Google Ads, Meta, SEO/SEM) to drive app installs, website traffic, and repeat orders. CRO & Funnel Optimization:

Optimize the customer journey from app download to conversion using A/B testing and data analytics. CRM & Lifecycle Marketing:

Utilize CRM, WhatsApp, and in-app notifications to drive engagement, reduce churn, and increase customer lifetime value. Data-Driven Decision Making:

Use analytics tools (Google Analytics, Mixpanel, SQL) to track ROI on ad spend and optimize campaigns in real-time.

3. Brand Management & Product Marketing Brand Positioning:

Ensure a consistent brand message across all channels—digital, social, and offline—while maintaining a local touch. Go-to-Market (GTM) Strategy:

Lead product launches and new city/market launches with creative campaigns. Product-Marketing Alignment:

Collaborate with product and engineering teams to translate app features into customer benefits, improving user onboarding and app adoption.

4. Operations & Local Activation (Offline) BTL & Local Activations:

Execute below-the-line (BTL) marketing such as residential society activations, hoardings, and on-ground events. Partnership Management:

Identify and secure local alliances to drive traffic, such as partnering with local influencers, RWA organizations, or complementary businesses. Customer Experience (CX):

Work with operations teams to ensure marketing promises (e.g., 10-minute delivery) match the customer experience.

5. Team Leadership Team Building:

Recruit, mentor, and build a high-performance, agile marketing team. Agency Management:

Manage external marketing agencies, PR efforts, and influencer networks.

Specific Skills for this Role Data Proficiency:

Strong understanding of Excel, data mining, and SQL. Tech Savvy:

Familiarity with modern marketing tech stacks (e.g., CDPs, Automation tools, Attribution platforms). Agility:

Ability to operate in a fast-paced environment and pivot strategies rapidly.