Head of Marketing

Job Title:

Head of Marketing

Location:

Greater Noida

Department:

Marketing & Communications

Reports To:

Vice President Corporate Relations

About the Role: We are seeking a visionary and strategic

Head of Marketing

to lead our university’s marketing and branding initiatives. This role will be responsible for positioning the institution as a leader in education, strengthening brand visibility, driving student acquisition (B2C) and institutional partnerships (B2B), and enhancing employer branding to attract top faculty and staff. The ideal candidate will combine deep expertise in

digital marketing, brand building, and stakeholder management

with a passion for advancing the mission of higher education.

Key Responsibilities:

Strategic Marketing & Leadership Develop and implement a comprehensive marketing strategy that enhances the university’s reputation and supports student enrollment growth. Lead, mentor, and manage the marketing team to deliver high-impact campaigns across channels.

Digital, Social & Online Marketing Drive digital-first campaigns including SEO, SEM, content marketing, and social media to engage prospective students, parents, alumni, and academic partners. Build online communities and campaigns that showcase university life, achievements, and opportunities.

Brand Building & Employer Branding Strengthen the university’s brand identity across all touchpoints (digital, print, events, media). Lead employer branding initiatives to position the university as a top destination for academic talent and professional staff.

B2C (Student Acquisition) & B2B (Partnerships) Design tailored campaigns for undergraduate, postgraduate, and executive education programs to attract high-quality student applications. Collaborate with academic leadership to promote institutional partnerships, research collaborations, and corporate training programs.

Stakeholder Management & Community Engagement Work closely with faculty, admissions, alumni relations, and external partners to ensure consistent and impactful messaging. Represent the marketing function in strategic discussions with university leadership and external stakeholders.

Data-Driven Marketing & Retention Use analytics to track campaign performance, optimize spend, and measure ROI. Support student retention by promoting engagement initiatives, events, and academic services.

Requirements: 10+ years of progressive marketing experience, with at least 5 years in a leadership role (preferably in the

education or service sector ). Proven expertise in

digital marketing, social media, and online marketing strategies . Strong track record in

brand building, student/customer acquisition, and employer branding . Experience in both

B2C (student recruitment/engagement)

and

B2B (partnerships/corporate outreach) . Exceptional

team management

and

stakeholder management

skills. Data-driven approach with strong analytical and decision-making abilities. Excellent communication and interpersonal skills; ability to represent the university at national and international platforms.