Video Editor

Detailed Key Responsibilities

End-to-End Video Production (Post-Production Focus)

- Manage raw footage organisation & storage - Edit short-form content: - Instagram Reels - YouTube Shorts - LinkedIn brand videos - Meta Ad creatives - Edit long-form YouTube videos (8–20 mins) - Produce transformation stories (before-after) - Create gym launch films - Develop testimonial & founder storytelling videos - Repurpose 1 long video into 5–10 micro-content assets

Cinematic Editing & Visual Excellence

- Apply advanced colour grading & cinematic LUTs - Maintain brand colour consistency - Use professional shot sequencing (Wide → Mid → Close) - Apply slow-motion, speed ramping, and dramatic build-ups - Execute beat-sync music editing - Create emotional arcs within videos - Ensure smooth transitions & visual continuity

Motion Graphics & Animation

- Create logo animations & animated brand bumpers - Develop intro & outro sequences - Design animated lower-thirds & text overlays - Create kinetic typography - Build motion graphics in After Effects - Integrate animated infographics for educational videos

3D Design & Advanced Creative (Preferred but Highly Valued)

- Basic to intermediate 3D work using: - Blender - Cinema 4D - 3D logo reveals - 3D text animations - Lighting simulation - Camera movement simulation - Depth & shadow realism

Performance Marketing Integration

- Create multiple hook variations (3–5 versions per ad) - Edit for retention (first 3 seconds highly optimised) - Develop strong CTA sequences - Optimize for: - Watch-time - CTR - Conversion - Modify creatives based on performance feedback - Understand funnel-based content (Awareness → Consideration → Conversion)

Design Collaboration & Branding

- Work closely with graphic designers (Figma-based workflows) - Convert static designs into animated formats - Ensure typography consistency - Create scroll-stopping thumbnails - Maintain WTF visual brand guidelines

Required Technical Skills

Software Mastery (Mandatory)

- Adobe Premiere Pro (Advanced level) - Adobe After Effects (Advanced Motion Graphics) - Adobe Media Encoder - Adobe Photoshop (Basic Thumbnail Editing) - Figma (Basic Design Understanding)

Cinematic & Editing Skills

- Professional color grading - LUT application - Audio mixing & noise reduction - Multi-cam editing - Masking & compositing - Green screen editing - Export optimization

Creative Skills

- Strong storytelling instinct - Emotional narrative structuring - Visual rhythm understanding - Trend awareness (Instagram & YouTube) - Fitness & lifestyle aesthetic understanding - High attention to detail