Creator Manager

Creator & Influencer Manager (UGC & Performance Marketing)

Location

: Bangalore (Work from Office) Employment Type

: Full-time

Role Overview We are looking for a highly execution-focused Creator & Influencer Manager to build, manage, and scale a large pool of content creators for performance-led UGC advertising. This role sits at the intersection of performance marketing, content strategy, and creator partnerships. The ideal candidate understands short-form content deeply, works with speed, and can maintain creative consistency while delivering high-volume outputs. You will work closely with the Performance Marketing team to conceptualize, source, and execute UGC-style ads with creators with fast turnaround time (TAT) and strong performance intent.

Key Responsibilities

1. Creator Sourcing & Outreach Identify and build a scalable database of UGC creators across Instagram and other relevant platforms. Daily outreach to creators via Instagram DMs, email, and other communication channels. Build relationships with nano, micro, and mid-tier creators. Maintain a structured creator database with pricing, niche, availability, and performance history. Continuously expand the creator pool to ensure scalability. 2. UGC Ad Production (Performance Focused) Coordinate UGC ad production aligned with performance marketing briefs. Ensure creators follow script guidelines, hooks, pacing, and performance-driven structures. Drive fast TAT for content delivery. Maintain creative consistency across batches of ads. Ensure variations in hooks, angles, and messaging for testing. 3. Performance Marketing Collaboration Work closely with performance marketing managers to: Understand winning hooks and ad angles Produce multiple iterations for A/B testing Scale successful creator formats Adapt scripts based on CAC, CTR, ROAS feedback. Create a repeatable system for high-performing UGC production. 4. Creative Quality Control Review submitted videos for: Ad compliance Audio clarity Hook strength Brand alignment Messaging accuracy Provide structured feedback to creators. Ensure content matches brand tone and performance objectives. 5. Process & System Building Build SOPs for: Creator onboarding Script handover Video submission process Revision cycles Track creator timelines and ensure delivery discipline. Maintain documentation of creatives, results, and insights. Optimize cost vs output efficiency. 6. Negotiation & Budget Management Negotiate creator pricing for bulk deliverables. Manage creator payouts. Ensure cost efficiency for performance ad scalability.

Required Skills & Qualifications

Experience 1–4 years of experience in: Influencer marketing Creator management UGC production Experience working with D2C, fintech, quick commerce, or app-based brands preferred.

Core Skills Strong understanding of UGC-style performance ads and social media content Ability to handle high-volume content production. Strong negotiation skills. Excellent organizational skills. Ability to manage multiple creators simultaneously. Fast execution mindset.

Language Requirements Fluent in Hindi (spoken & written). Fluent in English (spoken & written). Ability to brief creators in Hindi and English. Ability to write or adapt scripts in both languages.

Ideal Candidate Profile

Performance-oriented thinker (not just influencer marketing branding mindset). Highly responsive and proactive. Strong communication and follow-up skills. Obsessed with speed and execution. Understands what converts — not just what looks good. Structured, process-driven individual. Comfortable working in a fast-paced startup environment.

Key Performance Indicators (KPIs) Number of active creators onboarded. Average TAT for content delivery. Cost per UGC video. Creative approval rate. Volume of performance-ready creatives delivered per month. Repeat creator retention rate. Contribution to winning ad creatives.