Job Description
Experience:
5+ years in SEO and growth roles
Location:
Work from Office, Baner, Pune
Company:
Wittypen
About Wittypen Wittypen is a content and SEO services company focused on driving meaningful organic growth.
We work with companies across AI, SaaS, B2B, and technology to build scalable SEO and content engines. Our work goes beyond rankings. We help brands win visibility across traditional search and emerging AI-led discovery surfaces.
As part of this evolution, we actively work on
AI visibility and Answer Optimization (AO) . This includes helping clients show up in AI-generated answers, training data pipelines, and LLM-driven search experiences. To support this, we also work closely with Zerply, our AI platform that enables AI visibility tracking and experimentation.
This role sits at the center of where SEO is heading next.
The Role
This is a senior, high-ownership role for someone who lives and breathes SEO and is excited about where AI is taking organic growth.
As an SEO & AI Optimization Manager, you will lead SEO and AO initiatives for multiple clients. You will own strategy, execution, experimentation, and outcomes. You will work directly with clients, build and manage SEO teams, and continuously test new tactics to stay ahead of how search and AI systems surface information.
This role is for builders, experimenters, and leaders.
Roles and Responsibilities
Own SEO and AI optimization strategies for multiple client accounts
Plan and execute SEO roadmaps aligned with business and growth goals
Lead AI visibility and AO initiatives, including optimization for AI-generated answers and discovery
Use Zerply’s AI visibility tracking capabilities as part of client strategies and reporting
Conduct advanced keyword research, topic cluster planning, and search intent analysis
Plan and execute on-page SEO, content optimization, and internal linking strategies
Lead technical SEO audits and implementation, including site health, crawlability, indexing, and performance
Own backlinking strategies, including guest posting, digital PR, citation building, and link quality audits
Plan and manage SEO projects with clear timelines, deliverables, and outcomes
Hire, train, and manage SEO team members as the practice scales
Build and maintain SOPs for daily SEO execution and quality control
Review work output and ensure consistency across clients and team members
Communicate directly with clients, including strategy discussions, progress updates, and performance reviews
Track performance across traditional SEO metrics and emerging AI visibility signals
Continuously experiment with new SEO and AO tactics to keep clients ahead of the curve
Requirements
5+ years of hands-on experience in SEO, ideally in an agency or consulting environment
Strong understanding of technical SEO, on-page SEO, and off-page SEO
Proven experience with keyword research, topic clusters, and content-led SEO strategies
Experience with backlink building, guest posting, citations, and link audits
Working knowledge of modern SEO tools and analytics platforms
Curiosity and hands-on exposure to AI-driven search, LLMs, and answer-based discovery systems
Ability to think beyond rankings and focus on visibility, demand capture, and brand presence
Experience managing teams, freelancers, or junior SEOs
Strong project management and organizational skills
Excellent written and verbal communication skills
Confidence in client-facing roles and stakeholder discussions
A hustler mindset with a strong bias toward experimentation and execution
What We Look For Beyond Skills
Someone who is excited about where SEO is going, not nostalgic about how it used to work
Someone who experiments, tests hypotheses, and learns fast
Someone who takes ownership and leads from the front
Someone who wants to build, not just maintain
Why This Role Is Exciting
You will work at the intersection of SEO, AI, and content strategy
You will help define how AI visibility and AO are delivered as services
You will lead experiments that shape client growth strategies
You will have ownership over teams, outcomes, and execution
You will work with clients in competitive, high-growth industries
You will be part of a company actively building for the future of organic discovery
How We Work
We value ownership, clarity, and action. We believe SEO is evolving fast, and the people who win are the ones willing to test, adapt, and lead. If you like experimenting, building systems, and delivering results that matter, you will thrive here.
