Campaign Manager

CRM Campaign Manager Purpose:

Execute multi-channel CRM campaigns with technical precision, ensuring seamless delivery of personalized communications across the customer lifecycle. Key Responsibilities: Build and deploy email, push, SMS, and in-app campaigns in marketing automation platforms Create dynamic content blocks, templates, and personalization logic Implement segmentation queries and audience selection criteria Set up A/B tests, control groups, and campaign measurement frameworks QA campaigns across devices, clients, and markets before deployment Troubleshoot campaign delivery issues and optimize technical performance Maintain campaign calendar and coordinate with lifecycle marketing teams Document technical processes and maintain campaign build standards Requirements: 3-5 years experience building campaigns in enterprise marketing platforms (Salesforce Marketing Cloud, Braze, Adobe Campaign, etc.) Proficiency with HTML/CSS for email and in-app messaging Knowledge of SQL for audience segmentation and data queries Understanding of personalization engines and dynamic content Detail-oriented with strong QA and testing mindset Ability to work in fast-paced environment with multiple campaigns simultaneously Experience with AMPscript, Liquid, or similar templating languages beneficial