Digital Project Manager

Role Overview We are seeking a high-caliber digital marketing & project manager to lead the strategic execution of our digital ecosystem. This is a hybrid role requiring the precision of a project manager and the technical depth of a MarTech specialist. You will drive end-to-end delivery of marketing initiatives—ranging from

CDP architecture

and

CAPI implementation

to

multi-channel campaign execution

and

advanced analytics . The ideal candidate ensures that our data is clean, our campaigns are impactful, and our digital transformation is governed by industry-standard frameworks.

Key Responsibilities 1. MarTech Infrastructure & Data Governance CDP Management:

Lead the end-to-end Customer Data Platform (CDP) lifecycle, including data onboarding, schema configuration, and the curation of rich customer profiles. Conversion Resilience:

Technical setup and maintenance of

CAPI (Conversions API)

to ensure data privacy compliance and robust signal tracking across media platforms. Data Activation:

Manage data forwarding to various destinations (AdTech, CRM, Social) to enable high-scale personalization. 2. Multi-Channel Campaign & Email Marketing Campaign Lifecycle:

Lead the planning, execution, and optimization of integrated

Marketing Campaigns

across web, social, and direct channels. Email Strategy:

Oversee the

Email Marketing

ecosystem—from strategic planning and segmentation to automated journey execution and performance reporting. Direct Marketing:

Drive 1:1 marketing strategies (SMS, Push, Email) ensuring alignment with the broader brand roadmap. Social Media Operations:

Coordinate execution across

Meta, LinkedIn, Hootsuite, and Cerby

to ensure brand consistency and community engagement. 3. Analytics, Reporting & Insights The Analytics Stack:

Own the full lifecycle ( Strategy → Implementation → QA → Reporting ) within

GA4

and

Adobe Analytics . Data Visualization:

Design and maintain automated dashboards (Looker Studio/Adobe) for real-time KPI tracking. Executive Presentation:

Translate complex data into actionable insights for

QBRs (Quarterly Business Reviews)

and C-level stakeholder meetings. 4. Project Management & Delivery Excellence Agile Delivery:

Utilize

Wrike, JIRA, or Asana

to manage sprint plans, RAID logs, and cross-functional dependencies. Governance & Audit:

Maintain internal project documentation aligned with the organizational framework and lead internal audits to ensure process compliance. Cross-Functional Leadership:

Act as the central point of contact between marketing, UX, data analytics, and engineering teams. ### Required Skills & Qualifications Experience:

5+ years in digital project management, MarTech, or digital operations. Technical Depth:

* Hands-on experience with

CDPs

(Segment, Tealium, mParticle, etc.) and

CAPI . Expert proficiency in

GA4/Adobe Analytics

and Tag Management Systems (GTM/Adobe Launch). Campaign Tools:

Experience with Email Service Providers (ESPs) and Marketing Automation tools (HubSpot, Braze, Salesforce Marketing Cloud, etc.). PM Tools:

Expert knowledge of JIRA, Confluence, Wrike, or Workfront. Communication:

Exceptional ability to present technical roadmaps to non-technical executive leadership.