Senior Graphic Designer

Job Opportunity: Creative Lead/ Sr. Graphic Designer

Experience: 6–10 years

Location: Vadodara (Head Office)

Employment Type: Full-Time | Leadership Role

About the Company

We are looking for a Creative Lead who will own and elevate the visual identity of the brand across all platforms — retail, packaging, digital, exports, and campaigns. This is not just a design execution role. It is a brand leadership position responsible for shaping how company looks, feels, and communicates.

Responsibilities

Brand Direction and Visual Identity Define and evolve the brand’s visual language Develop and maintain structured brand guidelines Ensure consistency across all communication channels Strengthen premium positioning across retail and digital touchpoints

Packaging and Product Innovation Lead packaging design for sweets, namkeen, gifting, and export markets Conceptualise festive collections and limited-edition launches Improve shelf appeal and visual differentiation

Campaign and Content Leadership Conceptualise marketing campaigns and visual storytelling Guide social media and digital creative strategy Work closely with marketing for performance-driven creatives Oversee product photography direction and styling

Team and Creative Process

Lead and mentor the in-house design team Manage creative workflows and timelines Collaborate with external agencies and vendors Maintain high standards of execution and innovation

Qualifications

6–10 years of experience in design and brand development Strong portfolio in retail, FMCG, or consumer brands Proven experience in packaging and brand identity projects Strong command of Adobe Creative Suite Understanding of digital-first branding Prior experience leading or mentoring a team preferred

Required Skills

Strong visual storytelling ability Excellent typography and layout sense Commercial understanding of retail branding Leadership and ownership mindset Ability to balance creativity with structured execution