Head of Growth

Head of Growth Marketing (Full-Stack) – KamayaKya | Pune (WFO) | Full-time | 12 LPA + Bonus

Role summary

We’re hiring a full-stack Head of Growth Marketing to own end-to-end growth at KamayaKya (SEBI Registered Research Analyst). This is not only performance marketing or only content. You will run organic + paid acquisition, funnel strategy + CRO, cohort-based lifecycle marketing, experimentation, analytics, and growth operations, working directly with the CEO/CXOs/board to drive growth and revenue outcomes. Scope covers KamayaKya website subscriptions, Smallcase subscriptions, and over time PMS lead generation. You won’t write code; you will drive requirements, funnels, experiments, tracking plans, briefs, coordination, QA, and reporting.

What you will own

A) Growth strategy, targets, operating cadence Own the growth roadmap across acquisition, activation, retention, revenue, referral (AARRR). Translate goals into quarterly/monthly plans: channel mix, funnel targets, budgets, experiment roadmap. Define north star and input metrics by stage (qualified sessions/leads, first meaningful action, paid conversion, renewal/engagement, shares/invites/community). Run weekly growth reviews with CEO/CXOs/board: dashboard, funnel, cohorts, experiments, learnings, next bets, channel allocation. Build a growth operating system: intake, ICE/RICE prioritization, tracking, QA, reporting, post-mortems, documentation.

B) Funnel architecture (Web) + CRO Map and optimize the full funnel: landing → signup → onboarding → paywall/subscription → consumption → renewal. Own KamayaKya subscription funnel and Smallcase funnel (discovery → conversion → post-buy engagement). Fix drop-offs: friction, trust gaps, unclear value proposition, weak proof, checkout/payment failures. Instrument and improve CTAs, forms, checkout steps, payment drop-offs, renewal and upgrade flows. Run CRO sprints on landing/pricing/plan comparison/trust assets/FAQs/methodology pages and disclosures placement; use heatmaps, session replays, recordings, surveys, on-page experiments.

C) Cohorts, segmentation, lifecycle, retention Build cohort frameworks by source, intent, ICP/persona, content depth, watchlist/engagement, plan, tenure, churn risk, LTV. Create a playbook per cohort: message, offer, channel, cadence, KPI. Build automated journeys (email/WhatsApp/push/in-app as applicable): onboarding (7/14/30 days), activation nudges, engagement loops, conversion journeys (trial→paid, free→core/advanced/VIP, paid→upgrade), renewal sequences (T-14/T-7/T-3, renewal day, post-renewal), winback. Own retention outcomes: renewals, churn reduction, engagement depth, personalization with strict message-cadence discipline.

D) Paid acquisition and performance marketing Own paid strategy and execution across Meta/Google/YouTube/LinkedIn (and others if relevant). Manage the full paid funnel: creatives, landing pages, tracking, attribution, remarketing, lookalikes, exclusions, LTV-based scaling. Build creative systems (hooks/angles/formats including founder-led, education-led, UGC-style where relevant) with compliance-safe claims; run a creative testing matrix and refresh cadence. Run disciplined experiments across audiences/creatives/LPs/offers/retargeting/reactivation (visitors, engaged readers, abandoned checkout, inactive members). Optimize for quality: CAC, activated CAC, payback, LTV:CAC, retention by channel cohort, assisted conversions; scale only after measurement and LP-ad match are tight.

E) Organic growth engine (SEO + distribution + community) Build organic acquisition focused on investor intent and long-term compounding. SEO: topic clusters, keyword mapping, on-page, internal linking, performance monitoring, programmatic pages where relevant. Distribution: LinkedIn, X, YouTube Shorts, Instagram, WhatsApp community (admin-post) and relevant channels. Content-to-conversion system: education, proof, conversion assets; authority assets (case studies, frameworks, evidence-led writeups, how we think/how we research). Community-led growth: WhatsApp community, referrals, ambassadors, events/webinars, creator partnerships (compliance-safe), referral loops.

F) Measurement, analytics, attribution, reporting Own dashboards and single source of truth for growth KPIs. Maintain tracking in Mixpanel + GA; add tools as needed (Appsflyer/Adjust, Clevertap/MoEngage, Hotjar/MS Clarity): events, properties, funnels, identity stitching, goals. Measurement plan for cohorts/experiments; cohort dashboards (retention curves, conversion by source cohort, upgrades, renewals); practical multi-touch attribution; strict QA before conclusions/budget changes.

G) Experimentation engine Run 6–12 meaningful experiments per month across paid, organic, lifecycle, CRO. Maintain backlog with hypothesis, expected impact, effort, success metric, risks, learnings; clean testing with guardrails and rigorous post-test analysis; document learnings.

H) Revenue, retention, monetization growth Improve conversion rate, ARPU, upgrades, renewals, churn, engagement depth. Offer strategy: trials, annual vs monthly, limited-time offers where allowed, bundles, creator partnerships, referral rewards (within compliance). Pricing/packaging insights by cohort: upgrade triggers and churn reducers.

I) Brand, trust, compliance Ensure compliance with SEBI RA advertising/disclosure norms and internal checks. Build trust assets: track record transparency pages, methodology explainers, disclaimers, credibility pages; basic ORM (monitoring, response templates, reviews, reputation hygiene).

J) PMS lead generation (Phase 2) After subscription engines stabilize: PMS funnel (persona + qualification, compliance-safe trust content, lead capture/routing, nurture, conversion measurement) and quality handoffs.

K) Collaboration and vendor management Partner with CEO/Product/Tech for prioritization and implementation QA (you own requirements even if you don’t code). Manage freelancers/agencies (performance, content, design, video, SEO) and coordinate with in-house copy team; start as IC, later build team + SOPs/playbooks.

What success looks like Predictable growth engine with dashboards + weekly cadence Improved funnel conversions and retention Automated lifecycle with measurable uplift Stable/improving CAC and LTV:CAC with strong creative testing Organic compounding over time Clean PMS lead gen handoff once activated

Must-have skills Full-funnel ownership, strong analytics (cohorts, funnels, attribution, LTV) Lifecycle marketing experience (journeys, retention, winback, renewal) Performance marketing on Meta/Google; CRO sprint mindset and strong QA Creative/copy judgment with compliance-safe messaging Comfort working with CXO/board-level stakeholders; accountability for outcomes

Nice-to-have Subscription growth in fintech/wealth/content memberships Stronger SEO depth; WhatsApp lifecycle experience; basic SQL

Tool stack familiarity GA4, Mixpanel, Meta Ads, Google Ads, YouTube, LinkedIn Ads, Search Console, Sheets/Excel, email + WhatsApp automation (Mailmodo/AiSensy or similar), plus tools like Appsflyer/Adjust, Clevertap/MoEngage, Hotjar/MS Clarity if needed.

About KamayaKya KamayaKya is a SEBI Registered Research Analyst firm focused on SME, microcap, and smallcap investing through deep fundamental research, management interactions, and channel checks. We help investors discover hidden gems with high-quality research, transparency, and a long-term approach. Our smallcase has generated 35% CAGR over 3 years.

How to Apply • Email: aniket@kamayakya.com and nitya@kamayakya.com • Please include: updated CV, portfolio/links (campaigns, dashboards, landing pages, lifecycle flows, SEO wins), and answers to the application questions below.

Application Questions • Pick one: acquisition, activation, or retention. Share one experiment you ran end-to-end: hypothesis, setup, primary metric, result, and learning. • If you had to improve KamayaKya paid conversion rate by 30% in 60 days, what are your top 5 actions? (include funnel step + why). • Define 6 cohorts you would create for KamayaKya in week 1, and what lifecycle journeys you’d run for each (channel + cadence + KPI). • Show how you think about LTV:CAC and payback for a subscription product: what data do you need, and how would you act without perfect data? • Draft 3 ad angles and 3 organic content angles for KamayaKya that are performance-oriented yet compliance-safe. • Which tools have you personally implemented (not just “used”), and what tracking/events did you set up? • What would your 30-60-90 day plan look like here? Keep it structured: goals, deliverables, metrics. • Show one cohort-based lifecycle program you built (segments + journeys + KPIs + outcomes). • Pick one funnel (subscription or smallcase): what are your top 8 events/properties you would track in Mixpanel to improve conversion and renewal? • What are 5 experiments you would run in your first 30 days for KamayaKya? Include hypothesis + metric. • How do you decide budget allocation across Meta vs Google when you don’t yet know the best channel? Explain your testing plan.

Why Join KamayaKya? Ownership: you will own growth end-to-end, not a narrow function. Meritocracy: high performance gets fast responsibility and growth. Real impact: build a category-defining growth engine in a high-trust domain.

Employment Details Type

: Full-time role. Location

: Pune, India. Working Hours (Flexible)

: Weekdays: 10:00 am to 6:00 pm

Compensation Upto 12LPA fixed + target-based bonuses.

We look forward to receiving your application and potentially welcoming you to the KamayaKya family!

KamayaKya is an equal opportunity em...