Growth & Performance Marketing Specialist

DevsLane is looking for a

Growth & Performance Marketing Specialist

who will take

end-to-end ownership of paid campaigns and broader marketing initiatives . This is a

high-ownership role

and ideal for someone who enjoys building marketing from scratch in a lean setup. You will work closely with leadership to shape

growth strategy, execution, and experimentation . Company Profile DevsLane is a leading Software Consultancy Firm based in India. We deliver services ranging from proofs-of-concept to end-to-end development, collaborating with global clients and startups to drive innovation. Job Responsibilities Performance Marketing

Plan, execute, and optimize

Google Ads (Search, Display, YouTube)

and

Meta Ads (Facebook & Instagram) Manage campaigns for

lead generation, brand awareness, and conversions Conduct keyword research, audience targeting, and A/B testing of creatives and copies Track and optimize key metrics:

CPC, CPA, CTR, ROAS, conversions Manage budgets efficiently to maximize ROI Set up and maintain

conversion tracking, Meta Pixel, Google Analytics, and GTM Share weekly and monthly performance reports with insights and recommendations Growth & Brand Marketing

Act as the

first marketing hire , owning both execution and ideation Proactively suggest and test new growth channels beyond ads (content, LinkedIn, email, website optimization, partnerships, etc.) Help refine

brand messaging, positioning, and value propositions Collaborate with designers, content writers, or freelancers when required Build simple marketing processes, dashboards, and documentation Identify ICPs and suggest campaign angles aligned with business goals Required Skills & Qualifications

1–4 years of hands-on experience with

Google Ads and Meta Ads Strong understanding of

performance marketing metrics and funnels Experience in

lead generation campaigns

(B2B preferred) Familiarity with

Google Analytics, GTM, and Meta Business Manager Ability to work independently with minimal hand-holding Strong analytical thinking and problem-solving skills Comfortable taking ownership in a lean setup Good to Have

Experience as a

solo marketer

or early marketing hire Exposure to B2B services or tech companies Understanding of landing page CRO Basic copywriting sense for ad creatives Experience working directly with founders or leadership teams Compensation Range INR 6 – 10 LPA (based on candidature and profile) Working Days & Shifts Monday to Friday (10 am to 7 pm) Location of Posting Remote How to Apply Fill out the form here ⇒

https://forms.gle/tW5dEdzcRc8CDEbp9 Shortlisted candidates will be contacted for further rounds. Contact Us Email ⇒ Website ⇒ https://devslane.com