Customer Relationship Management Executive

Job Title:

CRM – Senior Executive Department:

Marketing Department Location:

Hyderabad Employment Type:

Full-Time

Role Purpose The CRM – Senior Executive is responsible for executing and optimising customer relationship management initiatives to enhance customer engagement, retention, and lifetime value. The role focuses on managing multi-channel CRM campaigns, leveraging customer data insights, and coordinating with cross-functional teams to deliver personalised customer experiences.

Key Responsibilities & Accountabilities 1. Execute and manage CRM campaigns across SMS, WhatsApp, and other customer touch points. 2. Maintain and segment customer databases to ensure targeted, personalised, and relevant communication. 3. Analyse customer behaviour, purchase trends, and engagement metrics to optimise campaign performance. 4. Coordinate with Marketing, Sales teams to align CRM initiatives with business goals and ongoing campaigns. 5. Manage CRM platforms and tools, ensuring data accuracy, hygiene, and compliance with internal policies. 6. Track and monitor campaign performance, prepare MIS reports, and present actionable insights to stakeholders. 7. Support Customer lifecycle journeys, and retention-driven initiatives. 8. Liaise with external vendors and agencies for CRM execution, as required. 9. Campaign performance and ROI reporting

Educational Qualifications • Bachelor’s degree in Marketing, Business Administration, or a related discipline

Work Experience • 3–5 years of relevant experience in CRM, customer engagement, or digital marketing • Prior experience in retail, e-commerce, or consumer-facing brands will be an added advantage