Content Strategist

Company Description Herbalmax Healthcare Private Limited, located in the business hub of Gurugram, India, is renowned for its premium quality health and wellness products. Our extensive product range includes weight loss solutions, natural hair-regain capsules and oils, dietary supplements for stamina, muscle strength, and more, all designed to suit the modern urban lifestyle. With a focus on purity, natural ingredients, and user convenience, we prioritize customer satisfaction and well-being. Known for our superior product quality and exceptional customer service, we aim to build lasting relationships by consistently delivering health-friendly solutions that meet our customers' needs.

Job Description:

Content Strategy & Planning Develop and implement a comprehensive content strategy aligned with brand goals. Identify target audience segments and tailor messaging accordingly. Create editorial calendars for blogs, social media, email campaigns, and product launches. Content Creation & Management Oversee production of high-quality, SEO-friendly content (blogs, articles, videos, infographics). Collaborate with designers, copywriters, and marketing teams to deliver engaging campaigns. Ensure all content complies with regulatory guidelines for health supplements. Digital Marketing Integration Align content with paid ads, influencer collaborations, and affiliate marketing. Optimize content for multiple channels (website, social media, e-commerce platforms). Track performance metrics (CTR, engagement, conversions) and refine strategy. Brand Voice & Storytelling Maintain a consistent brand voice that builds trust in the health and wellness space. Craft compelling narratives around product benefits, customer success stories, and lifestyle tips. Requirements Bachelor’s/Master’s degree in Marketing, Communications, or related field. 1-2years of experience in content strategy, preferably in health, wellness, or FMCG. Strong knowledge of SEO, digital marketing trends, and content analytics tools. Excellent writing, editing, and storytelling skills. Ability to translate complex health information into consumer-friendly content. Preferred Skills Experience with e-commerce platforms (Shopify, Amazon, Flipkart). Familiarity with regulatory compliance in health supplement marketing. Knowledge of influencer marketing and community building. Creative mindset with data-driven decision-making ability.