Head of Demand Generation

This role is for one of the Weekday's clients

Salary range: Rs 4000000 - Rs 4500000 (ie INR 40 - 45 LPA)

Min Experience: 7 years

Location: Mumbai

JobType: full-time

As the Head of Demand Generation, you will own the end-to-end paid acquisition strategy across digital channels, with a strong focus on Performance Marketing, Meta, and Google Ads ecosystems. You will combine analytical rigor with creative strategy to drive full-funnel growth — from awareness and acquisition to retention and lifetime value optimization.

This is a leadership role requiring a data-first mindset, hands‑on execution capability, and experience managing high monthly media budgets in fast‑scaling D2C environments.

Key Responsibilities

- Develop and execute a comprehensive demand generation strategy aligned with revenue and growth targets.

- Lead paid acquisition across platforms including Meta (Facebook & Instagram Ads) and Google Ads (Search, Display, YouTube, Shopping).

- Manage and optimize significant monthly ad spends to drive efficient CAC, ROAS, and contribution margin.

- Build full-funnel performance marketing strategies including prospecting, retargeting, lookalike modeling, and audience segmentation.

- Collaborate closely with creative, content, and brand teams to develop high-converting ad creatives.

- Implement A/B testing frameworks across landing pages, creatives, audience cohorts, and campaign structures.

- Own marketing analytics, attribution modeling, and performance reporting dashboards.

- Identify growth opportunities across new digital channels, marketplaces, and emerging platforms.

- Drive customer lifecycle initiatives including retention, remarketing, upsell, and cross-sell strategies.

- Lead and mentor a high-performing performance marketing team.

Required Skills & Expertise

- 7–10 years of experience in demand generation or performance marketing within a D2C brand.

- Proven success scaling digital acquisition for high-growth consumer brands.

- Deep expertise in:

- Performance Marketing Strategy

- Meta Ads Manager

- Google Ads (Search, Display, Shopping, YouTube)

- Strong understanding of conversion rate optimization (CRO), landing page optimization, and funnel metrics.

- Experience with analytics tools such as Google Analytics, attribution platforms, and marketing automation tools.

- Data-driven decision-maker with strong analytical and problem-solving skills.

- Experience managing cross-functional teams and external agencies.

- Strong understanding of consumer behavior, D2C growth levers, and digital commerce ecosystems.

What We’re Looking For

- A growth leader who understands scaling D2C brands profitably.

- Someone who has operated in fast-paced environments similar to brands like Pilgrim, Kapiva, Plum, or Mcaffeine.

- A balance of strategic thinking and hands‑on campaign management.

- Strong ownership mindset with accountability for revenue outcomes.

- Ability to move quickly, test aggressively, and optimize continuously.

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