Marketing Intern

Job Title: Marketing Intern

Duration: 6 months

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The Role:

This is an opportunity to gain hands-on experience in managing a large-scale digital transformation project within a global education brand.

Key Responsibilities:

1. Content Strategy & Mapping

- Map all existing website content across programmes and verticals - Identify content gaps, duplication, and optimisation opportunities - Align content structure with SEO and user journey strategy - Support development of page hierarchies and navigation frameworks - Assist in drafting and structuring new content in collaboration with the web and SEO team

2. Website Project Coordination

- Act as the day-to-day liaison between internal team and the external web development agency - Track project timelines, deliverables, milestones, and approvals - Prepare follow-ups, and action trackers - Ensure internal feedback is consolidated and communicated clearly

4. Content Creation & Editorial Support

- Write SEO-optimised blog articles aligned with keyword strategy - Draft website content including programme pages, landing pages, FAQs, and thought leadership pieces - Support development of B2B and B2C content journeys - Repurpose webinar, event, and campaign content into web assets - Ensure brand tone consistency across all digital touchpoints

3. Digital Optimisation Support

- Work closely with the agency to ensure correct keyword integration - Assist in implementing on-page optimisation recommendations - Support content structuring for regional subfolders (/ae, /sa, /mena)

4. UX & Conversion Alignment

- Ensure pages are aligned with lead generation objectives - Map call-to-action flows for B2B and B2C audiences - Support integration planning with Zoho CRM - Review wireframes to ensure alignment with marketing objectives

5. Internal Stakeholder Management

- Coordinate with Product, BD, Sales, and Academic teams for content validation - Ensure programme information is accurate and updated

What We're Looking For

- 2 – 3 years of marketing experience (internship, freelance, agency, or in-house) - Background in Digital Marketing, Communications, or Business - Strong writing and content structuring skills - Understanding of SEO fundamentals and user journey mapping - Strong organisational and project coordination skills - High attention to detail and ability to manage multiple workstreams - Confident communicator able to liaise with agencies and internal stakeholders

What You'll Gain

- Exposure to managing a large-scale regional digital transformation project - Direct involvement in strategic marketing decisions - Experience working with international agencies - Hands-on understanding of SEO, UX, and conversion optimisation - Mentorship from a senior marketing leader