Digital Marketing Specialist

We’re Hiring: Digital Marketing Specialist (Performance-Driven)

Remote (Must Work EST – Toronto Time Zone)

Salary: ₹6,50,000 – ₹7,50,000 per annum + Performance Bonus

⏰ Work Structure

- Remote position - Full-time - 9:30 AM – 6:00 PM EST (Toronto Time) - Long-term growth opportunity

Visa Master Canada is growing fast.

We are transitioning from external contractors to building a strong in-house digital marketing engine that works directly with our sales team to drive real, measurable revenue growth.

We are looking for a hands-on, tech-savvy Digital Marketing Specialist who can manage marketing end-to-end — from lead generation to conversion optimization and brand positioning.

This is NOT a posting job. This is a performance and ownership role.

What You Will Own

Performance Marketing (Primary Focus)

- Lead generation strategy for immigration services (PR, LMIA, Work Permits, Study Permits, etc.) - Meta & Google Ads (strategy, launch, optimization, scaling) - Funnel building & landing page optimization - Retargeting systems - Lead tracking & performance reporting - CRM integration & automation workflows - Working closely with Sales to improve: - Lead quality - Conversion rates - Cost per acquisition (CPA) - Revenue per lead

You will sit at the intersection of Marketing + Sales + Technology.

Brand & Organic Growth (40%)

- Content strategy (Instagram, , YouTube) - Reels & authority-building campaigns - Social proof marketing - Audience growth initiatives - Aligning brand messaging with conversion goals

Mandatory: Technology & AI Expertise: We are specifically looking for someone who is hands-on with:

- AI tools & automation (ChatGPT, AI creatives, workflow tools) - Marketing automation platforms - CRM systems - Zapier / workflow automation - Pixel setup, GA4, Tag Manager - Funnel builders (GoHighLevel / ClickFunnels / similar) - Data dashboards & performance analytics

You must actively use AI and automation to:

- Generate creative variations - Improve campaign performance - Analyze data faster - Reduce manual workload - Scale intelligently

If you don’t use technology deeply in your marketing workflow, this role is not for you.

Who You Are

- 3+ years hands-on paid ads experience - Strong understanding of CAC, CPL, ROAS - You think in numbers — not vanity metrics - Comfortable working EST hours - Able to collaborate closely with sales teams - Ownership mindset — accountable for outcomes

Immigration / education industry experience is a strong advantage.

Growth Opportunity

As VMC scales, this role can evolve into:

- Marketing Manager - Head of Growth - Performance Marketing Lead

We are building for the long term.

How to Apply

Send:

- Your CV - Campaign performance results (with measurable numbers) - A 2-minute Loom explaining one campaign you scaled and the tech/AI tools you used

Email: vipin@visamastercanada.com