Portfolio Marketing Director

Company Description

Antila Lifesciences Pvt. Ltd. is a globally recognized pharmaceutical company specializing in the manufacturing and marketing of a wide range of products across therapeutic categories. With a WHO-GMP certified state-of-the-art manufacturing facility, the company is committed to delivering superior therapeutic benefits through innovative formulation techniques.

Role Description This is a full-time on-site role located in Ahmedabad for a Senior Brand Manager. The Senior Brand Manager will take ownership of developing and executing brand strategies to drive market growth and enhance product visibility for the Portfolio Named HYDRASURE - which is a drinkable ORS tetra packs available in 3 flavours. Responsibilities include introducing and overseeing marketing campaigns, conducting market research to identify trends and opportunities, planning product launches, collaborating with cross-functional teams, and monitoring the performance of brand initiatives to ensure alignment with organisational goals.

Qualifications Proven expertise in Strategic Brand Management, Market Research, and Product Positioning Strong skills in Digital Marketing, Campaign Leadership, and Marketing Analytics Ability to lead Creative Development, Communications Strategy, and Promotional Activities Experience in Project Management, Cross-Functional Collaboration, and Leadership Strong analytical skills and ability to interpret complex data to make business decisions Excellent verbal and written communication abilities Bachelor’s degree in Business, Marketing, or a related field; MBA preferred Experience in the pharmaceutical or healthcare industry is highly advantageous