Marketing Performance Optimization Lead

Job Description: Performance Marketing Manager

Position:

Performance Marketing Manager Location:

Bangalore Employment Type:

Full-Time Reports to:

Head of Marketing

Important: Interested and eligible candidates are requested to

submit their application through the Google Form link provided

. Application link

:

About upGrad Founded in 2015, upGrad is Asia’s largest integrated Learning, Skilling, Workforce Development, and Placement company. Its offerings include online and hybrid degrees, study abroad programs, certifications, bootcamps, and doctorates for working professionals. Through its B2B arm, upGrad also provides enterprise training, recruitment, and staffing services. With 10M+ learners across 100+ countries, 300+ global university partners, 2500+ pathway connections, and 20,000+ recruitment partners, upGrad continues to empower careers worldwide.

About the Role We are looking for a data-driven and creative

Performance Marketing Manager

to lead our paid marketing efforts across digital channels. You’ll be responsible for generating qualified leads, optimizing acquisition funnels, managing large-scale campaigns, and driving measurable ROI while keeping the cost per enrollment (CAC) under control. The ideal candidate is equally comfortable with campaign execution, analytics, and experimentation. You should understand the nuances of education/lead-generation funnels and be able to translate marketing spends into predictable admissions outcomes.

Important: Interested and eligible candidates are requested to

submit their application through the Google Form link provided

. Application link

:

Key Responsibilities 1. Campaign Management & Optimization Plan, execute, and optimize paid campaigns across

Google (Search, Display, YouTube)

,

Meta (Facebook, Instagram)

, and other relevant platforms. Own the

full performance funnel

- from ad impression to enrollment. Continuously test creatives, ad copies, targeting, and landing pages to improve CTR, CVR, and CPL. Manage large monthly budgets efficiently with strict CAC targets. Collaborate with design and content teams to develop effective ad assets. 2. Funnel & Conversion Optimization Analyze every stage of the funnel (Lead → MQL → Application → Offer → Enrollment) and identify drop-off points. Work closely with the

Admissions

team to improve lead quality and optimize conversion rates. Conduct A/B tests on landing pages and lead forms to improve performance metrics. Implement marketing automation, retargeting, and nurturing flows using CRM tools. 3. Data, Reporting & Insights Build dashboards and track daily/weekly metrics - CPL, CAC, CTR, CVR, ROAS, Quality Score. Attribute performance across channels and touchpoints using tracking tools (Google Tag Manager, GA4, UTMs). Provide actionable insights for creative strategy, budget allocation, and funnel improvements. Present monthly performance reviews and forecast reports to leadership. 4. Experimentation & Growth Identify new growth channels (OTT, affiliates, education portals, influencers) and test their viability. Build a pipeline of 5–10 ongoing experiments to lower CAC or increase lead quality. Benchmark performance against competitors and industry standards. 5. Collaboration & Cross-Functional Work Partner with content, brand, and influencer teams to ensure campaigns are aligned with messaging. Provide feedback to the admissions and partnerships teams on lead performance. Coordinate with tech/CRM teams to ensure tracking, pixel implementation, and data hygiene.

Desired Qualifications & Skills Bachelor’s or Master’s degree in Marketing, Business, or related field. 4–6 years of experience in performance marketing, preferably in

edtech, higher education, or lead-gen businesses

. Proven experience managing

large monthly spends

across platforms. Hands-on expertise with

Google Ads, Meta Ads, YouTube Ads, GA4, GTM, and Excel/Sheets

. Strong analytical skills and ability to translate data into business insights. Experience with

marketing automation/CRM tools

(e.G., HubSpot, Leadsquared, WebEngage) preferred. Familiarity with SEO, influencer marketing, and content distribution is a plus.

Key Competencies Analytical & Data-Driven Thinking Funnel Optimization Creative Testing & Experimentation Cross-Functional Collaboration Budget Management & ROI Focus Ownership & Accountability

Why Join Us? Opportunity to lead growth for one of India’s most ambitious higher education brands. Work with a fast-moving, high-ownership marketing team. High visibility - your work directly impacts admissions revenue. Competitive salary, and professional growth opportunities.