Content Writer

Key Responsibilities:

- Plan and create high-performing content for blogs, landing pages, email campaigns, website copy, and digital guides. - Write persuasive and conversion-focused ad copy for platforms like Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn, and YouTube. - Craft engaging email marketing content for lead nurturing, product promotions, and customer engagement campaigns. - Develop compelling social media content tailored for platforms like Instagram, Facebook, LinkedIn, and YouTube. - Collaborate closely with marketing strategists, designers, and developers to ensure content aligns with campaign goals and brand voice. - Support content planning and execution across the full digital funnel, from awareness to conversion. - Analyze market trends and competitor messaging to inform content strategies and improve campaign performance. - Ensure consistency, quality, and tone across all content formats and distribution channels. - Edit and proofread all content to ensure clarity, accuracy, and engagement.

Requirements & Qualifications:

- 2–4 years of hands-on experience in content writing with a strong focus on digital marketing campaigns. - Expertise in writing for multiple digital formats: emails, paid ads, landing pages, blogs, and social media. - Demonstrated ability to create performance-driven content that supports both organic and paid marketing initiatives. - Strong understanding of digital channels including email marketing, PPC, and social platforms. - Familiarity with content marketing tools (e.g., Google Analytics, Meta Ads Manager, Mailchimp, HubSpot). - Excellent command of language, grammar, and storytelling for both long-form and short-form content. - Experience collaborating across functions—marketing, design, web development—to deliver integrated campaigns. - Ability to adapt writing style to various tones, audiences, and formats. - Basic knowledge of CMS platforms like WordPress is a plus.