Marketing Project Assistant

Job Title:

Marketing Intern

Duration:

6 months ________________________________________________

The Role: This is an opportunity to gain hands-on experience in managing a large-scale digital transformation project within a global education brand.

Key Responsibilities: 1. Content Strategy & Mapping Map all existing website content across programmes and verticals Identify content gaps, duplication, and optimisation opportunities Align content structure with SEO and user journey strategy Support development of page hierarchies and navigation frameworks Assist in drafting and structuring new content in collaboration with the web and SEO team

2. Website Project Coordination Act as the day-to-day liaison between internal team and the external web development agency Track project timelines, deliverables, milestones, and approvals Prepare follow-ups, and action trackers Ensure internal feedback is consolidated and communicated clearly

4. Content Creation & Editorial Support Write SEO-optimised blog articles aligned with keyword strategy Draft website content including programme pages, landing pages, FAQs, and thought leadership pieces Support development of B2B and B2C content journeys Repurpose webinar, event, and campaign content into web assets Ensure brand tone consistency across all digital touchpoints

3. Digital Optimisation Support Work closely with the agency to ensure correct keyword integration Assist in implementing on-page optimisation recommendations Support content structuring for regional subfolders (/ae, /sa, /mena)

4. UX & Conversion Alignment Ensure pages are aligned with lead generation objectives Map call-to-action flows for B2B and B2C audiences Support integration planning with Zoho CRM Review wireframes to ensure alignment with marketing objectives

5. Internal Stakeholder Management Coordinate with Product, BD, Sales, and Academic teams for content validation Ensure programme information is accurate and updated

What We’re Looking For 2 – 3 years of marketing experience (internship, freelance, agency, or in-house) Background in Digital Marketing, Communications, or Business Strong writing and content structuring skills Understanding of SEO fundamentals and user journey mapping Strong organisational and project coordination skills High attention to detail and ability to manage multiple workstreams Confident communicator able to liaise with agencies and internal stakeholders

What You’ll Gain Exposure to managing a large-scale regional digital transformation project Direct involvement in strategic marketing decisions Experience working with international agencies Hands-on understanding of SEO, UX, and conversion optimisation Mentorship from a senior marketing leader