Job Description
About the Role
LMTEQ is seeking a Marketing Manager / Content Writer to drive content-led
marketing, lead generation, and brand growth for IT services and enterprise platforms. This role
blends hands-on technical content creation with marketing planning, performance tracking, and
reporting ownership.
The ideal candidate will be responsible for building and executing marketing plans, generating
qualified leads through content and digital channels, and delivering monthly, quarterly, and
annual performance reports.
Key Responsibilities
Content Strategy Execution
● Define and execute a technical content strategy aligned with marketing and business
goals.
● Create high-quality content including:
○ Blogs
○ Case studies
○ Whitepapers
○ E-books
○ Landing pages
○ Website content and articles
● Ensure all content supports lead generation, brand positioning, and thought leadership.
● Edit, repurpose, and optimize content for multiple platforms and campaigns.
Lead Generation & Campaign Planning
● Own and execute content-driven lead generation plans for IT services and enterprise
offerings.
● Design and implement:
○ Monthly marketing plans
○ Quarterly campaign roadmaps
○ Annual marketing strategy
● Work closely with sales and leadership teams to align marketing initiatives with revenue
goals.
● Support inbound marketing activities across websites, LinkedIn, and other digital
channels.
● Continuously optimize campaigns to improve lead quality and conversion rates.
SEO & Performance Marketing
● Perform basic to intermediate SEO analysis, including:
○ Keyword research (primary, secondary, tertiary)
○ On-page SEO optimization
○ Search intent mapping
● Use SEO tools such as Semrush, Ubersuggest, Google Keyword Planner, and Google
Analytics.
● Optimize website content to improve traffic, rankings, and conversions.
● Support off-page SEO activities such as interlinking, content distribution, and business
listings.
Reporting & Analytics
● Track and analyze marketing and content performance metrics.
● Prepare and present:
○ Monthly marketing performance reports
○ Quarterly marketing and lead generation reports
○ Annual marketing performance and strategy reports
● Share insights on:
○ Content performance
○ SEO metrics
○ Lead generation outcomes
○ Campaign effectiveness
● Use data-driven insights to refine marketing strategies and content plans.
Marketing & Brand Management
● Create technical and industry-focused content for LinkedIn and other professional
platforms.
● Ensure consistent brand messaging across all marketing and content assets.
● Collaborate closely with:
○ Digital marketing specialists
○ Social media teams
○ Graphic designers
○ WordPress developers
● Manage timelines, priorities, and deliverables in an agile, fast-paced environment.
Research, Tools & Innovation
● Conduct in-depth research on IT services, enterprise platforms, and industry trends.
● Leverage AI-powered tools (ChatGPT, Jasper, Copy.ai, Grammarly, etc.) to improve
efficiency and quality while maintaining originality.
● Explore new tools, formats, and approaches to enhance marketing effectiveness.
Must-Have Skills & Qualifications
● 2–4 years of experience in Marketing, Technical Content Writing, or Content Marketing
● Strong proficiency in written English
● Proven ability to create clear, structured, and engaging technical content
● Basic to intermediate SEO knowledge (mandatory)
● Hands-on experience with:
○ Keyword research
○ On-page SEO optimization
● Experience supporting lead generation or inbound marketing initiatives
● Ability to create and manage monthly, quarterly, and annual marketing plans
● Strong analytical, reporting, and presentation skills
● Ability to work in a fast-paced, deadline-driven environment
Good-to-Have Skills
● Understanding of IT services and enterprise technologies, such as:
○ ServiceNow
○ SAP
○ Salesforce
● Prior experience in digital transformation or enterprise IT content
● Exposure to B2B marketing and demand generation
● Experience working closely with sales or leadership teams
● Familiarity with marketing KPIs and funnel metrics
● Experience using AI tools responsibly for marketing acceleration
Tools & Platforms (Preferred)
● SEO Tools: Semrush, Ubersuggest, Google Keyword Planner, Google Analytics
● AI Tools: ChatGPT, Perplexity Jasper, Grammarly, or equivalent
● CMS: WordPress
● Social Platforms: LinkedIn
● Design: Canva or equivalent
