Marketing Team Lead

We're Hiring a Creative Marketing Lead Strategy · Copy · Direction · Leadership Calicut, Kerala (On-Site) | Salary ₹40,000 – ₹60,000 / Month | Full-Time

About Fourth Wall Fourth Wall is an outcome-based Digital marketing agency working with large corporate clients. We don't just deliver pretty creatives - we deliver results. Our production team is strong. Our execution is sharp. What we need now is the brain behind the brief. If you are a strategic thinker who writes with precision, leads with confidence, and obsesses over whether the work actually performs - this role was built for you.

The Role As Creative Lead, you will be the bridge between client goals and design execution. You will own the creative strategy end-to-end - from decoding a client's business problem to writing the copy, briefing the team, reviewing outputs, and fixing what isn't working. You are not a manager who delegates. You are a captain who plays.

What You Will Do Strategy & Project Leadership Lead end-to-end creative strategy for all client accounts Translate vague client briefs ("we need more leads") into precise, actionable creative plans Write detailed Creative Briefs for every project — defining the hook, visual direction, and copy before a single pixel is touched Build and own the content calendar across accounts Marketing Content & Copywriting Write high-converting marketing copy — ads, landing pages, social content, emailers, and scripts Ensure every piece of content carries a clear message, strong hook, and a compelling call to action Maintain brand voice and "authentic storytelling" standards across all client work Team Leadership & Quality Control Lead and mentor the design and content team — set direction, unblock execution, raise standards Review every deliverable before it reaches the client: spelling, grammar, strategy, and brand alignment Ensure the design team always knows what to make and why — zero guessing Client Communication Act as the senior point of contact for key corporate clients Lead presentations, handle feedback, and set expectations on timelines and deliverables Carry yourself with confidence in a boardroom — with a CEO, a CMO, or a startup founder Performance & Troubleshooting Monitor campaign performance and diagnose what isn't working (headline? visual? offer? targeting?) Propose and implement creative fixes — pivot strategy, rewrite the hook, sharpen the message Bring analytical thinking to creative decisions: data informs, but instinct leads

What We Are Looking For 3+ years of experience in digital marketing, content strategy, or creative direction Excellent written and spoken English — you communicate with precision and authority Proven copywriting ability: ads, social, email, web, scripts Strong grasp of performance marketing: what makes an ad work and how to fix one that doesn't Experience leading or mentoring a creative or content team Ability to manage multiple client accounts without dropping the ball Calicut-based or willing to relocate — this is an on-site role

You Are a Great Fit If... You have an opinion on why that billboard you drove past today isn't working You can switch from writing ad copy to presenting strategy to a CFO — in the same afternoon You believe design draws attention, but words close the deal You are done with agencies that only care about aesthetics and not outcomes You want to build a serious body of corporate work from Kerala

How to Apply We don't want a generic cover letter. We want proof you think the right way. Send your CV + your answer to this one question: "Pick a local brand with terrible marketing. In 3 sentences, tell us what is wrong with their strategy and how you would fix the message." Send your application to: admin@breakthefourth.com Subject line: Creative Lead Application – [Your Name]