Category Growth Manager

About Us: We are making natural living a HABIT little by little. We do so by serving 100% natural self care to our consumers. The products are scientifically formulated, guided by ayurvedic principles & modern science. They are prepared fresh everyday in our ayurvedic kitchen, out of whole and raw ingredients such as fresh milk, curd, fruit pulps, flowers, herbs, nut & spices. They are finally tested clinically for efficacy & safety. This offering of Fresh Ayurveda has made a mark in the Indian personal care industry.

Today ~40Lac customers trust us for their personal care needs. We are proud to be featured in LinkedIn's Top Startups 2025- Delhi NCR Edition for our innovation and rapid growth.

The founding team has a strong startup experience, is well funded and backed by tier 1 institutional investors.

The Role :

- Own conceptualization, launch & 360 degree success of one or a group of products. Success is defined by NPS, repeat rates, growth, contribution to revenue, contribution to margin & contribution to brand. - Devise and drive Category Strategy strategy and execution to enable category growth - Lead growth strategy for the brands, including creating and executing on annual, quarterly and monthly business plans.

Responsibilities :

- Be the voice of the consumer and drive Industry research and analysis - Conceptualize and work on creating innovative and disruptive personal care products backed by research and consumer insights - Define marketing strategies to support the categories' overall strategies and objectives - Plan and organize marketing functions and operations (consumer insight gathering, product development, budgeting, channel GTM, communication development etc.), - Product Development Initiatives : Ensure consistent execution of product lifecycle processes from concept to launch - Develop product mix and product marketing strategies (pricing, packaging, process, SKUs, COGS, product launching) - New Product Launches : Drive and manage end to end Product Launches - Work closely with Research and formulation to drive product development projects - Create breakthrough customer offerings and advance marketing - Develop and leverage core marketing capabilities in the organization around consumer insights, data analytics, strategic planning, product development, brand communications

Qualifications :

- 2-4 years of sales & brand management experience in the consumer space. Having worked on a brand team before is compulsory. - A passion for delighting consumers, building brands, creating beautiful products and working with people. - Solid understanding of market research and data analysis methods. - Consumer rooted Innovation & Thinking - Start up enthusiast - Creative and analytical bent of mind - Good organizational and time-management skills

Work Location: Sector 18, Gurgaon

Website: www.nathabit.in

Instagram: www.instagram.com/nathabit.in