Marketing Operations Manager

Houseeazy is hiring a Trade Marketing & Brand Operations professional to drive on-ground brand visibility and partner engagement. This role focuses on branding at site offices, executing partner and broker events, managing vendors, and ensuring high-quality execution within budget. This is a hands-on execution role requiring frequent field visits, strong coordination, and tight cost control.

Key Responsibilities

Site Office Branding - Plan and execute on-ground branding at project site offices - Conduct recces to assess branding opportunities, sizes, and material requirements - Manage production and installation of POSM such as standees, boards, posters, kiosks, and display units - Ensure brand guideline consistency across all site branding Channel Partner & Broker Events - Organize and execute channel partner meets, broker events, and local activations - Handle venue coordination, branding setup, collateral, and logistics - Manage on-ground execution to ensure smooth and professional events - Work closely with Sales teams to drive attendance and engagement

Vendor & Production Management - Identify and manage vendors for printing, fabrication, and event execution - Negotiate pricing, timelines, and deliverables - Supervise production quality and installation at sites and venues - Manage dispatch and movement of marketing materials

Budget & Cost Control - Track spends across trade marketing and events - Close vendor costs efficiently while maintaining quality standards - Maintain basic inventory of reusable branding materials

Brand Visibility & Coordination

- Ensure strong and consistent brand presence across site offices and partner touchpoints - Coordinate with the central marketing team for artwork approvals and campaign rollouts - Support on-ground execution of larger marketing initiatives

Digital & Media Coordination (Basic) - Have a working understanding of media buying and digital campaigns - Coordinate with the digital marketing team to align on-ground activities with ongoing campaigns when required

Required Skills & Experience - 4-6 years of experience in Trade Marketing, BTL Marketing, or Brand Operations - Strong experience in on-ground branding, POSM production, and event execution - Hands-on knowledge of fabrication materials (flex, vinyl, sun board, acrylic, metal frames, etc.) - Vendor management and negotiation experience - Ability to manage multiple sites and events simultaneously - Willingness to travel frequently for site visits and event supervision

Good to Have

- Experience in real estate, channel sales–driven businesses, or local market activations - Exposure to basic digital marketing or media planning concepts

Key KPIs - Timely and quality execution of site office branding - Successful execution of partner and broker events - Budget adherence and cost efficiency - Consistency of brand visibility across locations - Sales team feedback on on-ground marketing support

What Success Looks Like - Site offices are visibly and professionally branded - Partner meets and events run smoothly without execution gaps - Vendors deliver on time and within agreed budgets - On-ground marketing efforts directly support sales and partner engagement

This role is for someone who can handle field execution, vendors, and deadlines without things falling apart at the last minute.