Job Description
Mai Labs is a global technology incubator specializing in blockchain infrastructure, Web3 automation, and real-world asset tokenization. Our global product focus is to develop cutting-edge platforms that facilitate blockchain adoption and connect industries, enterprises, and developers.
Our portfolio includes:
STOEX, a regulated asset tokenization platform.
Kalp Studio and Kalp Foundation, focused on secure blockchain networks; and
Kwala, a cross-chain Web3 workflow AI agentic engine.
Trisori, non-custodial wallet layer with fast APIs, MPC-based security, and multi-chain abstraction.
CorpCash, closed-loop digital wallet platform.
We emphasize a decentralized and collaborative work culture that fosters autonomy, innovation, and continuous learning
At Mai Labs, technology enables transformative solutions that bridge ideas and real-world outcomes.
If above resonates with you, we will love to have a discussion with you.
Role: Performance Marketing Lead (Blockchain/Web3.0)
Location:
Noida (WFO) / 5 days
About the Role:
This role will serve as the central owner of all paid performance marketing efforts across multiple product lines. You will design, implement, and scale high-impact growth strategies while building and leading an in-house team alongside overseeing external agency partners. The ideal candidate is comfortable navigating startup ambiguity, brings structure and process to fast-paced environments, and has the ability to translate complex, technical products into compelling performance-driven campaigns.
What will you get to do?
Lead strategy and execution across paid channels (Google, Meta, LinkedIn, X, etc.) for multiple product lines simultaneously. Own CAC, ROAS, LTV, funnel efficiency, and revenue contribution.
Understand product complexity, ICPs, and buying journeys to design differentiated performance strategies for each product while maintaining portfolio-level efficiency.
Hire, mentor, and scale a high-performing in-house performance marketing team from scratch while defining clear KRAs and accountability structures.
Manage and optimize relationships with external agencies and partners, ensuring alignment, performance benchmarks, and cost efficiency.
Establish dashboards, attribution models, and experimentation frameworks (A/B testing, funnel optimization) to drive continuous performance improvement.
Introduce systems, documentation, reporting cadences, and process rigor in a fast-moving startup environment without slowing down execution.
Skills & Qualifications:
8+ years of hands-on performance marketing experience with a preferred background in web3.0, SaaS, blockchain, etc.
Proven track record of scaling paid campaigns across multiple products or business units.
Strong analytical mindset with deep understanding of attribution, funnel metrics, and growth levers.
Experience managing both in-house teams and external agencies with strong ability to simplify and market complex, technical products.
Entrepreneurial, ownership-driven, and comfortable operating in ambiguity.
Hiring Process : 4 rounds of interviews with Function, HR & Senior leaders.
