Performance Marketing Manager

Performance Marketing Manager (Insurance Lead Generation) Location:

Noida (On-site - Monday to Saturday) Experience:

5+ Years (Core Performance Marketing) Industry Preference:

Insurance / Fintech / BFSI / Lead Generation Businesses Employment Type:

Full-time

About First Advisor First Advisor is a fast-growing insurance brokerage brand focused on Health, Motor, Term Insurance etc. Our goal is simple: build a scalable, performance-driven lead generation engine that converts into real policy sales. We are looking for a hands-on Performance Marketing Manager who can own paid acquisition end-to-end and drive measurable business outcomes from Day 1.

Role Overview

As a Performance Marketing Manager, you will be directly responsible for lead generation, cost efficiency, and lead quality across paid channels. This is a core execution role, not a coordination or agency-management position. You will work closely with sales and leadership to ensure that marketing spend translates into revenue, not just leads.

Key Responsibilities Paid Acquisition & Lead Generation

Plan, execute, and scale Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, YouTube) Own complete funnel Drive consistent, high-quality leads while maintaining target CPL and CAC Daily monitoring and optimization campaigns Conduct continuous A/B testing Scale winning campaigns and pause underperforming ones quickly Analyze campaign data and share clear weekly and monthly performance reports Track:

Channel-wise CPL Lead to policy conversion rate Cost per policy ROI on ad spends

Work closely with the sales team to:

Improve lead quality Reduce junk or low-intent leads Optimize lead forms and qualification questions

Integrate campaigns with CRM tools Use feedback from sales calls to refine targeting and messaging

Required Skills & Experience Must-Have Skills

5+ years of hands-on experience in performance marketing and lead generation

Strong expertise in: Meta Ads (Lead Forms, Conversion Campaigns) Google Ads (Search focused on high-intent keywords) Proven experience in BFSI / Insurance / Fintech / Loan / Credit Card lead generation Deep understanding of:

Funnels CAC vs revenue economics Scaling paid campaigns profitably

Strong analytical mindset with comfort in numbers and dashboards

Good-to-Have Skills Experience running ads in regulated industries (insurance, finance) Knowledge of landing page optimization (CRO) Experience working with in-house sales teams Understanding of attribution models and multi-touch journeys

What We Are Looking For (Mindset) Hands-on executor, not just a planner Data-driven and ROI-focused Comfortable with daily accountability Can work in a fast-paced, early-stage environment Takes ownership and treats ad budgets like their own money

Key KPIs You Will Own Cost per Lead (CPL) Lead to Policy Conversion Rate Cost per Policy Sold Monthly Lead Volume Channel-wise ROI

Why Join First Advisor?

High ownership and decision-making power Direct impact on revenue and growth No unnecessary hierarchy or red tape Opportunity to build the entire paid acquisition engine from scratch Competitive compensation + performance incentives