Job Description
Job Title:
Associate Manager - Programmatic
Department:
Digital
Location:
Mumbai, Pune
Experience:
4-5 years
Type:
Full-time
About the Role
The Associate Associate Manager - Programmatic will be responsible for implementing and supervising digital media activities for assigned brands. The role involves managing day-to-day client servicing, coordinating with internal teams, and ensuring effective execution of digital campaigns.
As a representative of the organization, the role holder will contribute to overall brand management by conceptualizing and executing digital strategies that deliver value to clients
Key Responsibilities
Manage end-to-end programmatic campaigns across multiple channels (desktop, mobile, video) using
DV360 , Amazon DSP, CM360, Google Analytics and MMPs.
Oversee campaign setup, trafficking, pacing, trafficking, QA, delivery, optimization, troubleshooting, and post-campaign analysis.
Compile and deliver daily pacing, weekly/monthly performance, and post-campaign reporting—using tools like Excel, Google Sheets, Data Studio—for actionable insights.
Provide strategic recommendations—goals, KPIs, targeting, creative refreshes—to internal teams, aligning tactics with media objectives.
Traffic all assets into DV360 (or other DSPs), ensure proper audience segmentation, and activate campaigns before deadlines.
Stay current on programmatic ecosystem trends, platforms (including DV360), and ad-tech tools; liaise with vendors to maintain accurate billing documentation.
Technical Skills & Tools
DV360 (core), plus familiarity with Amazon DSP, CM360, Google Analytics and MMPs.
Strong media planning, campaign setup, optimization, trafficking, and QA expertise.
Advanced proficiency in Excel, Google Sheets, Data Studio, and presentation tools.
Familiarity with third-party tracking, billing systems, and campaign analytics platforms.
Qualifications
Graduate/Postgraduate in Mass Media, Marketing, Advertising, Communication, or related field
Certification in Digital Marketing / SEO / SEM / Programmatic
4-5 years of experience in a digital, social, advertising, or media agency
Behavioural Skills
Eagerness to learn and adapt
Strong team player with collaborative mindset
Comfortable working under pressure and tight timelines
Open to feedback and continuous improvement
High attention to detail
Passion for digital advertising and marketing
What You’ll Get
Exposure to leading brands and campaigns
Opportunity to grow into Account Manager role
Learning across creative, strategy, and media teams
Fast-paced and dynamic work environment
