Performance Marketing Specialist (Meta Ads) – Full Time | Noida (In-Office)

⚠️ Important: Please do not simply apply.

Send your detailed experience, past results, resume, and a note on why you are the right fit for Menoveda. Include your WhatsApp number and confirmation of availability to relocate/work full-time in Noida. Email: ritwik.ahlawat@menoveda.com CC: office@menoveda.com

About Menoveda Menoveda is a modern Ayurvedic wellness brand focused on solving women’s health challenges through science-backed, natural formulations. We are building a long-term, category-defining brand in India and beyond — combining traditional Ayurveda with modern D2C execution. We are looking for a serious operator, not just someone who “runs ads.”

Role Overview

We are hiring a Performance Marketing Specialist (Meta Ads Focused) who has: Scaled an FMCG/D2C brand to ₹1 Crore/month revenue or beyond Led Meta ads end-to-end (not just executed tasks) Owned revenue targets and performance outcomes Strong understanding of creatives and creative strategy A deep, analytical, and detail-oriented approach

This role is core to growth and requires someone who can think strategically and execute independently.

Key Responsibilities 1. Meta Ads Ownership Full-funnel campaign strategy (TOF, MOF, BOF) Scaling campaigns profitably Budget allocation and daily optimization Audience strategy (broad, interest, lookalikes, retargeting) Catalog, conversion, and creative testing campaigns 2. Creative Strategy Contribution Develop winning angles for UGC, statics, reels Work closely with creative team on hooks, messaging, structure Analyze top-performing creatives and iterate fast Understand consumer psychology and buying triggers This role is NOT just about dashboards. You must have contributed meaningfully to creative direction. 3. Data & Analytics Track CAC, MER, AOV, LTV, ROAS Build structured testing backlogs Identify scaling levers and bottlenecks Strong understanding of attribution challenges 4. Communication & Ownership Clear reporting and documentation Proactive idea generation Detail-oriented execution Strong internal communication with founders and team

Ideal Candidate You are someone who: Has independently scaled an FMCG/D2C brand Thinks in numbers AND narratives Understands both performance marketing and consumer psychology Has high ownership mindset Is process-driven and disciplined Can operate in a fast-moving growth environment Bonus if you have worked in: Women’s wellness Ayurvedic or health brands High AOV D2C brands What We Expect Revenue-first thinking Structured experimentation Deep understanding of Meta ecosystem Creative-led growth mindset Extreme attention to detail Long-term brand thinking (not short-term hacks)

Location Full-time, in-office role in Noida. We are not hiring for remote. Compensation Competitive salary + performance-based upside Aligned with experience and proven results.

⚠️ Final Reminder: Do not simply apply. Email the following to: ritwik.ahlawat@menoveda.com CC: tamanna.singh@menoveda.com

Include: Detailed experience Revenue numbers you’ve scaled Your role in scaling (lead/owner/contributor) Resume WhatsApp number Confirmation of availability to relocate/work full-time in Noida Why you believe you are the right fit for Menoveda Only serious operators should apply.