Google Shopping & Meta Store / Catalogue Ads

Google Shopping Ads Experience Hands-on experience managing

Google Shopping campaigns

(Standard Shopping & Performance Max). Strong knowledge of

Google Merchant Center

setup, feed optimization, and diagnostics. Experience optimizing: Product titles, descriptions, GTINs, and attributes Feed structure for higher visibility and CTR Custom labels for smart bidding strategies Ability to manage product segmentation by: Best sellers Margin Seasonality Price competitiveness Expertise in: ROAS-based bidding strategies tROAS & tCPA optimization Search term mining & negative keyword strategies Experience troubleshooting: Disapproved products Feed mismatches Policy violations Strong understanding of ecommerce conversion tracking (GA4 + Tag Manager).

Meta Store & Catalogue Ads Experience Experience managing

Meta Commerce Manager

and product catalog setup.

Setup and optimization of:

Facebook Shop & Instagram Shop

Product catalogs and product sets

Dynamic product ads (DPA)

Creation and scaling of:

Retargeting campaigns (View Content, Add to Cart, Purchase)

Broad audience prospecting campaigns

Advantage+ Shopping campaigns

Strong understanding of:

Meta Pixel & Conversion API setup

Event prioritization (Aggregated Event Measurement)

Product feed diagnostics and sync issues

Experience with:

Creative testing frameworks

Catalogue sales campaigns

Collection ads & Instant Experience formats

Ability to analyze:

Funnel drop-offs

Attribution models

ROAS, CPA, AOV & LTV metrics

Performance Optimization Experience Managed budgets ranging from $5K – $100K+ monthly.

Proven ability to scale profitable campaigns while maintaining target ROAS.

Conducted structured A/B testing for creatives, audiences, and bidding strategies.

Experience in ecommerce platforms like Shopify, WooCommerce, Magento.