Meta Ads / Performance Marketing Expert

Performance Marketing Manager – Meta (Lead Generation)

Location:

Punjab (On-site Preferred) Experience:

4–8 Years CTC:

₹9–12 LPA (Based on capability) About The Role We are a multi-campus education group looking to build a structured, data-driven performance marketing engine for admissions. This is not a content posting role. This is a pure performance & lead-generation role. Your Mandate • Plan, launch & optimize Meta Ads campaigns for student admissions • Improve cost per qualified lead (CPL) • Build structured lead funnels (cold → warm → retargeting) • Work closely with the admissions team to improve lead quality • A/B test creatives, copy, audiences & landing pages • Weekly performance reporting & optimisation • Integrate Meta campaigns with CRM for tracking Key KPIs • Cost per qualified lead • Lead-to-application conversion support • Funnel drop-off reduction • ROAS / ROI tracking • Budget efficiency Ideal Candidate • Has handled ₹50L+ annual ad budgets (preferred) • Strong understanding of lead-gen funnels • Experience in the education / services industry preferred • Analytical mindset (comfortable with dashboards & data) • Comfortable working in a target-driven environment What We Offer • Structured budgets • Decision-making ownership • Direct impact on growth • Long-term stability with performance upside

If you understand CPL, audience layering, retargeting logic & scaling frameworks — let’s connect.