Influencer Marketing Manager

Job Title: Influencer Marketing Manager Company:

upGrad School of Technology Location:

Bengaluru | Work from Office Experience Required:

4–8 Years Employment Type:

Full-Time About the Company upGrad School of Technology (uGSoT) is a next-generation undergraduate technology institution focused on strong academic foundations, real-world outcomes, and long-term career success. We are building a strong brand presence through innovative, data-driven marketing strategies and are looking to scale our influencer partnerships to drive awareness, trust, and measurable conversions. Role Overview We are seeking a creative and data-driven Influencer Marketing Manager to lead and scale influencer partnerships across YouTube, Instagram, LinkedIn, and emerging platforms. This is a mid-senior level role requiring both strategic ownership and hands-on execution. The candidate will work cross-functionally with brand, performance marketing, PR, and content teams to deliver high-impact influencer campaigns. Key Responsibilities Strategy & Planning Design and execute influencer marketing strategies to drive brand awareness and lead generation Identify, evaluate, and onboard influencers across social platforms Develop content themes, campaign calendars, and collaboration models aligned with business goals Campaign Execution Manage end-to-end influencer campaigns: Outreach and negotiations Brief creation and content approvals Contract management Performance tracking Ensure brand alignment and compliance in influencer content Experiment with multiple campaign formats (long-form videos, reels, testimonials, live sessions, collaborations) Partnerships & Relationship Management Build and nurture long-term relationships with influencers, micro-creators, and agencies Act as the primary liaison between creators and internal stakeholders Manage influencer marketing budgets and optimize ROI Performance & Analytics Define and track KPIs: Reach Engagement Sentiment Lead contribution Conversions Use analytics tools to measure impact and generate insights Continuously optimize influencer mix and content formats based on performance data Leadership & Cross-Functional Collaboration Mentor junior team members in influencer outreach and execution Collaborate with brand, performance marketing, content, and PR teams for integrated campaigns Stay updated on influencer trends, platform changes, and competitor activities Eligibility Criteria 3–5 years of experience in Influencer Marketing, Creator Partnerships, or Digital Marketing Experience in consumer-facing or EdTech brands preferred Proven track record of executing successful influencer campaigns with measurable business impact Strong negotiation and relationship-building skills Experience handling campaign budgets and ROI optimization Required Skills Strong communication and stakeholder management skills Creative content judgment and ability to brief influencers effectively Analytical mindset with comfort in campaign metrics and performance tools Strong project management and execution capability Ability to work in a fast-paced, performance-driven environment What Success Looks Like High-impact influencer collaborations that build brand credibility Measurable contribution to awareness, leads, and conversions Long-term partnerships with top creators Strong ROI on influencer spends Recognition of uGSoT as a trusted education brand within student and creator communities