Content Executive (Catalogue & Digital Content)

Purpose of role:

The Content Executive is responsible for creating, maintaining, and optimising product and catalogue content across Starlink’s E-commerce platforms. The role ensures that product information is accurate, consistent, discoverable, and easy to understand, supporting customer decision-making, organic discoverability, and reliable execution of commercial initiatives. This is an execution-focused, data-aware role operating at scale across large catalogues.

Accountability & Responsibilities of Role:

1. Product Catalogue & Content Quality • Create and maintain accurate product titles, descriptions, attributes, and specifications • Ensure content consistency across categories, brands, and digital touchpoints • Validate product information for accuracy, completeness, and clarity • Maintain structured content standards that support customer trust and comparability

2. SEO & Discoverability • Optimize product titles, descriptions, attributes, and metadata for organic discoverability • Ensure consistent use of keywords, naming conventions, and taxonomy aligned to category and search intent • Support on-site search effectiveness through accurate attributes and structured content • Work with Performance Marketing and Digital CX teams to align catalogue and content with broader search and discoverability initiatives

3. Content Execution for Launches & Campaigns • Execute catalogue and content updates for new product launches, promotions, and brand initiatives • Ensure content readiness aligns with campaign and launch timelines • Coordinate with Category Managers, Merchandisers, and Program Management to meet execution milestones • Support seasonal events and commercial initiatives through timely and accurate content updates

4. Brand & Presentation Consistency • Ensure brand content is presented consistently and in line with defined guidelines • Maintain uniformity across product imagery, naming conventions, and messaging • Support correct brand representation across categories and campaigns

5. Content Performance & Data Signals • Monitor content-related signals such as: o missing or incorrect attributes o content-related customer queries o on-site search gaps and zero-result searches • Use data and CX feedback to identify content gaps and improvement opportunities • Iterate on content structure and clarity to reduce customer confusion and friction

6. Cross-Functional Coordination • Work closely with: o Performance Marketing (campaign readiness and discoverability) o Digital CX (experience and clarity standards) o Site Merchandising (on-site presentation) o Category Managers (commercial priorities) • Ensure content execution supports broader E-commerce initiatives

Position Requirements: • 3–4 years of experience in catalogue management, digital content, or E-commerce operations roles • Experience working with large product catalogues in E-commerce or retail environments • Strong attention to detail and execution discipline • Comfortable working with structured data, templates, and content workflows • Working understanding of SEO fundamentals as applied to E-commerce product pages • Customer-first mindset with a focus on clarity and consistency

Key Competencies: • High accuracy, completeness, and consistency of catalogue content • Timely content readiness for launches, promotions, and campaigns • Improved product discoverability and on-site search effectiveness driven by content quality • Reduction in customer confusion and content-related queries • Reliable, repeatable content processes that scale with catalogue growth

Catalogue and content quality directly influence customer trust, discoverability, and execution speed. Strong performance in this role ensures that Starlink’s E-commerce platform scales with clarity, accuracy, and operational reliability, supporting both customer experience and commercial outcomes.