Product Manager

We’re Hiring | Product Manager – D2C Fashion (Web, App & Omnichannel) KISAH APPARELS PVT LTD About Us: Kisah is a fast-growing men’s fashion brand redefining occasion-wear for Next-Gen and Gen Z consumers. Born digital, Kisah is now scaling as an omnichannel brand with presence across e-commerce, D2C, offline retail, both in India and globally. Our edge lies in bold, unique, and fashion-forward designs that reflect the evolving tastes of young consumers—while staying simple, comfortable, and affordable. Product Manager – D2C Fashion (Web, App & Omnichannel)

Role Purpose Own and improve the end-to-end customer journey across D2C website/app and retail touchpoints to drive conversion, repeat, and revenue, by translating business goals into high-impact product execution.

KRA 1: Customer Experience Ownership (D2C + Retail)

Skills • Fashion-specific customer journey mapping (browse to post-purchase) • Understanding of size/fit anxiety, returns, delivery TAT, discovery fatigue • Ability to translate CX feedback into product problems • End-to-end ownership of CX issues

OKRs Objective: Improve overall customer experience and reduce friction

Key Results: • Implement, measure & Improve NPS in 3 quarters • Reduce CX tickets per 1,000 orders by 20% • Improve repeat purchase rate by 5% • Launch 2 CX improvements per quarter

KRA 2: Omnichannel Product Strategy

Skills • Strong D2C, retail, and marketplace understanding • Alignment of brand, merchandising, ops, and tech • Clear thinking on consistency vs contextual experiences • Business-first roadmap thinking

OKRs Objective: Build and execute omnichannel roadmap

Key Results: • Quarterly roadmap with leadership sign-off • Launch 3 omnichannel capabilities in 2 quarters • 100% PRDs tied to business metrics • ≥85% on-time roadmap delivery

KRA 3: Site Merchandising & Product Discovery (Critical)

Skills • Fashion merchandising logic (collections, seasonality) • Discovery optimisation (search, filters, ranking) • CMS and catalog coordination • Comfort with large variant-heavy catalogs

OKRs

Objective: Improve product discovery effectiveness

Key Results: • Increase PLP → PDP CTR by 15–20% • Improve search success by 20% • Reduce zero-result searches by 30% • One major discovery improvement per quarter

KRA 4: CRO & Data-Driven Optimisation

Skills • Conversion funnel expertise • A/B testing and experimentation • Hypothesis-driven optimisation • Data interpretation (GA, Mixpanel, dashboards)

OKRs

Objective: Improve conversion and revenue

Key Results: • Improve CVR by 0.4–0.7% in 6 months • Run 3 A/B tests per month • Improve checkout completion by 10–15% • Increase AOV by 5%

KRA 5: Tech Ecosystem & Delivery Ownership

Skills • Understanding of frontend, backend, ERP, OMS, PIM, CRM • Agile execution and sprint ownership • Vendor and internal tech coordination

OKRs Objective: Ensure scalable and reliable delivery

Key Results: •

• 100% UAT sign-off • Reduce cycle time by 20% • Zero Sev-1 issues during major sales

KRA 6: Internal Stakeholder Enablement

Skills • Cross-functional communication • Decision articulation • Documentation and training • Change management

OKRs Objective: Improve cross-functional alignment

Key Results: • Stakeholder satisfaction ≥4/5 • 100% PRDs and release notes documented • Quarterly training sessions • Reduce rework by 25%

KRA Weightage • Site Merchandising & Discovery – 25% • CX Ownership – 20% • Omnichannel Strategy – 20% • CRO & Analytics – 20% • Tech Delivery – 10% • Stakeholder Enablement – 5%

Strong preference for candidates with: ✔ D2C / E-commerce experience ✔ Fashion or variant-heavy catalog exposure ✔ Hands-on analytics & experimentation mindset ✔ Business-first product thinking If you’re excited about building a fashion-first, digital-first brand at scale we’d love to connect.