Brand Manager

Brand Manager – Healthcare / Ayurveda |

Noida

|

10 - 18 years Industry Preference:

Healthcare / Ayurveda / Herbal / Wellness/ FMCG/ Pharma

Role Overview We are seeking a dynamic and strategic

Brand Manager

to lead the development, positioning, and growth of our

premium healthcare/Ayurveda product portfolio . This role requires a strong balance of

scientific understanding, brand strategy, and consumer insight

to build credibility and preference across both

professional (HCP)

and

retail/D2C channels .

Key Responsibilities Brand Strategy & Positioning Define and drive the overall

brand vision, strategy, and positioning

in line with business objectives. Build and reinforce a

premium brand image

while emphasizing

clinical credibility and trust . Develop and maintain

brand communication guidelines

to ensure consistency across all touchpoints.

Product Marketing & Rebranding Collaborate closely with

R&D, regulatory, and medical teams

to understand clinical data, claims, and product differentiation. Plan and execute

new product launches , rebranding initiatives, and lifecycle management. Ensure

packaging, labeling, and brand communication

align with premium aesthetics and regulatory compliance.

Customer & Market Insights Conduct

consumer and HCP research

to understand brand perception, needs, and adoption drivers. Track and benchmark against competitors across

pharma, wellness, Ayurveda, and premium cosmetic segments . Monitor market trends to identify

growth opportunities and white spaces .

Content & Stakeholder Coordination Coordinate with

content, digital, and internal stakeholders

for: Product blogs, videos, emailers Website and marketplace listings Marketing and educational content aligned to brand tone and compliance

Qualifications & Experience (Preferably with experience in Pharma, Healthcare, Ayurveda, FMCG, or Premium Consumer Brands) 10 - 18 years

of brand management experience years

of hands-on experience managing

premium product brands Prior exposure to

healthcare, Ayurveda, herbal, or wellness brands

is mandatory Strong understanding of

clinical positioning, compliance-led communication, and premium branding