Marketing Execution Manager - IVF (International Business)

Role Purpose

Create and Drive KAM strategy across key countries and ensure execution and enhancing in-market brand visibility for BSV’s presence.

Key Responsibilities:

Key Account Management Strategy:

- Create unique KAM strategy for the IVF business - Execute and reinforce the plans for installation & execution of the strategy

Marketing Strategy Implementation

- Develop marketing plans for the KAM teams aligned to the Global Strategy - Coordinate timely rollout of campaigns, promotional content, and digital assets - Provide actionable market insights for planning and optimization

KAM Performance Management

- Track performance KPIs and support repositioning strategies when needed

Field Execution & Customer Engagement

- Conduct fieldwork to monitor marketing execution and gather HCP feedback - Roll out, organize and implement CMEs, RTMs and KAM activities - Support sales teams with clinical tools, product messaging, and contents

Sales Force Enablement

- Train KAM teams on consultative selling - Build promotional capability across customer touchpoints - Monitor performance

Education:

- MBA in Marketing / Pharmaceutical Management / Life Sciences preferred

Experience:

- 1-2 years experience in pharmaceutical marketing with prior 8-10 years in Sales Management with Key Account Management Experience in IVF or Specialty business

Key Skills:

- Strong performance and execution mindset - Excellent communication and stakeholder management - Clinical understanding and customer insight orientation - Familiarity with digital platforms and CRM tools