Area Sales Executive

Job description Position: Area Sales Executive Department: Sales – Consumer Electronics Location: Mumbai, Maharashtra Reports To: Area Sales Manager / Regional Sales Manager 1. Role Overview The area sales executive will drive primary and secondary sales of DACS consumer electronics (TVs, Washing Machines, Air Conditioners & Soundbars) in the assigned territory. The role includes dealer development, distributor management, retail execution, local marketing, and achieving month-on-month sales targets. 2. Key Responsibilities A. Sales & Revenue Achievement Achieve monthly and quarterly sales targets for the assigned territory. Ensure both primary (distributor) and secondary (retailer) sales growth. Drive product-wise sales—TVs, ACs, Washing Machines, Soundbars. B. Distribution & Dealer Network Expansion Appoint new distributors in high-potential towns. Recruit new retailers and increase DACS visibility in key markets. Ensure timely stock availability across channels. C. Retail Execution & Market Activities Ensure proper display, pricing boards, POP materials, and branding in stores. Regular market visits (minimum 18–20 days/month). Conduct retailer meets, van campaigns, and promotional activities. D. Relationship Management Build strong relationships with distributors, retailers, and influencers. Ensure smooth claim settlements, price control, and market hygiene. Resolve dealer issues quickly. E. Competition Analysis Track competitor pricing, schemes, and product launches. Share weekly market insights with ASM/RSM. F. Reporting & Data Management Maintain daily sales reports (DSR), stock reports, and beat plans. Provide weekly and monthly business MIS to management. Monitor distributor claims, credit limits, and outstanding payments. 3. Candidate Requirements Education Graduate / MBA preferred. Experience 2–6 years of experience in consumer electronics (TV/AC/Washing Machines) industry. Strong dealer–distributor network understanding. Skills Strong negotiation and communication skills. Good knowledge of local market geography. Basic Excel and reporting skills. Ability to travel extensively. Personality Traits Self-driven and target-oriented. Smart communication. Strong relationship-building ability. Problem-solving mindset. 4. Key KPIs Monthly sales target achievement. Secondary sales growth. New distributor/retailer onboarding. Retail display quality score. Market coverage (beats completed). Collection efficiency. 5. Benefits Competitive CTC 360000+ Incentives. Travel allowance. Opportunity to grow in a rapidly expanding Indian electronics brand.

Industry Computers and Electronics Manufacturing

Employment Type Full-time