Head of Growth

About Allter Allter is a D2C personal care brand focused on toxin-free, high-performance products for babies and mothers. We are building a long-term brand with strong unit economics, repeat usage, and global ambition.

Role Overview The Head of Growth will own

end-to-end growth for Allter’s D2C business , with clear accountability for

revenue, CAC, retention, and contribution margin . This is a P&L-oriented role—not a campaign manager role. You will be responsible for

scaling revenue sustainably

across paid acquisition, retention, and lifecycle growth while building strong systems and processes that reduce founder dependency.

Key Responsibilities1. Revenue & P&L Ownership Own

D2C revenue targets, growth rate, and contribution margin Manage and optimise

CAC, LTV, payback period, MER Build and track growth dashboards with weekly and monthly reviews Work closely with finance on forecasts, budgets, and growth ROI 2. Performance Marketing Own paid acquisition across

Meta, Google, marketplaces (if applicable) Scale spend responsibly while maintaining target CAC and payback Lead creative testing frameworks (hooks, formats, UGC, founder-led, etc.) Partner with internal teams / agencies to improve ad efficiency 3. Retention & Lifecycle Growth Own

repeat rate, cohort retention, and LTV Build lifecycle journeys: onboarding, replenishment, cross-sell, win-back Drive growth via

email, WhatsApp, SMS, subscriptions, bundles Collaborate with product and CX teams to improve post-purchase experience 4. New Customer Acquisition (Beyond Ads) Test and scale

non-paid acquisition channels : referrals, influencers, affiliates, partnerships Identify new audience segments and expansion opportunities Improve website CRO and checkout funnel conversion 5. Team, Process & Systems Build clear growth playbooks and SOPs Manage in-house team members and external partners/agencies Create systems so growth performance is

predictable, trackable, and scalable

Must haves: 5–7 years of hands-on growth experience

in a D2C brand Prior experience in

personal care / baby care / FMCG D2C

(mandatory) Strong

performance marketing expertise

with budget ownership Proven experience driving

retention, repeat rate, and LTV P&L ownership

for a D2C business (not just channel ownership) Deep understanding of

unit economics

and growth trade-offs Data-driven mindset with strong analytical skills