PPC Manager – EdTech

Company:

Simpliaxis Solutions Pvt Ltd Location:

HSR Layout Experience Required:

4–8 Years Industry Preference:

EdTech (Mandatory) Salary Range: Between 6L to 12L per Annum About Us Simpliaxis Solutions Pvt Ltd is a leading professional training and certification provider offering globally recognized programs. We are looking for a performance-driven PPC Manager who can scale paid campaigns profitably in the EdTech space. Key Responsibilities Plan, execute, and optimize paid campaigns across: Google Ads (Search, Display, Performance Max, YouTube) Meta Ads (Facebook & Instagram) LinkedIn Ads Drive high-quality leads for professional certification programs. Manage and optimize CPL, CAC, and ROI targets. Conduct keyword research and competitor analysis (especially in EdTech & certification domain). Manage remarketing and funnel-based campaigns. Work closely with sales and marketing teams to improve lead quality and conversion rates. A/B test ad creatives, landing pages, and ad copies. Handle budget planning and scaling strategies. Generate weekly & monthly performance reports with actionable insights. Mandatory Requirements Proven experience in EdTech lead generation (Certification/Training courses preferred). Strong hands-on expertise in Google Ads & Meta Ads. Experience handling monthly ad budgets of ₹10L+. Deep understanding of conversion tracking (GA4, GTM, Pixels). Experience optimizing for lead-to-enrollment conversions. Strong analytical and ROI-driven mindset. Good to Have Experience in global campaigns (US, UK, India, Middle East markets). Experience with CRM integrations. Knowledge of marketing automation tools. Team handling experience.

KPIs Cost per Lead (CPL) Cost per Acquisition (CPA) Lead to Enrollment Conversion % ROAS

Why Join Simpliaxis? Fast-growing EdTech brand Performance-driven culture Opportunity to scale global campaigns Leadership exposure and decision-making autonomy

Whom to Contact: Name: Jeevan Kira Email:

kiran.jeevan@simpliaxis.com PH NO: 89519 86903