Social Media Manager

Landran, Mohali | On-site

Full-Time | 2–3 Years Experience

₹3 LPA (Fixed) + Incentives

️ Monday–Friday | IT Services Industry

Team Size: 8

Interview Process: 2 Rounds

About the Role

We are looking for a proactive and data-driven Digital Marketing Executive & Lead Generation Specialist who can manage performance marketing campaigns, generate qualified leads, and drive consistent digital growth.

If you have hands-on experience with Meta Ads, Google Ads, LinkedIn Ads, sales funnels, retargeting, and organic lead generation, this role is perfect for you.

Key ResponsibilitiesPerformance Marketing

- Plan, execute and optimize paid campaigns across Meta, Google, and LinkedIn. - Maintain strong ROAS and continuously improve ad performance. - Develop strategies for audience targeting, segmentation, retargeting, and funnel optimization.

Lead Generation

- Meet daily/weekly/monthly lead generation targets. - Generate leads via LinkedIn Sales Navigator, Google Maps, social media outreach, groups & communities. - Implement funnel-based strategies to capture and qualify leads.

Social Media Management

- Manage official brand presence across Facebook, Instagram, LinkedIn, Twitter, YouTube, etc. - Plan and schedule content using social media tools. - Track engagement, reach, impressions, and conversions to drive growth.

Reporting & Analytics

- Prepare weekly & monthly performance reports for campaigns, leads, and ROI. - Analyze metrics, identify gaps, and implement optimization strategies.

Required Skills

- 2+ years of hands-on experience in Digital Marketing & Lead Generation. - Strong expertise in Meta Ads, Google Ads, and LinkedIn Ads. - Solid understanding of sales funnels, retargeting, audience segmentation, ROI tracking. - Proficiency with tools such as: - Meta Business Suite - Google Analytics & Google Tag Manager - LinkedIn Sales Navigator - Social media management platforms - Excellent communication, analytical abilities, and a performance-driven mindset.

Perks & Benefits

- Performance bonuses for meeting or exceeding ROAS & lead targets. - Fast career growth in an expanding digital marketing team. - Opportunity to work across diverse industries with advanced marketing tools.