Performance Specialist - Meta & Google Ads

Role: Performance Specialist - Meta & Google Ads Experience: 2-4 years Location: Coimbatore

JD: Experience: 2–4 Years in Performance Marketing Role Overview We are looking for a results-driven Meta & Google Ads Expert who can independently plan, execute, optimize, and scale paid ad campaigns for coaching, financial, and education brands. This is a performance-focused role. ROI matters. Key Responsibilities · Plan and execute Meta Ads (Facebook & Instagram) campaigns · Manage Google Ads (Search, Display, YouTube) · Set up full-funnel strategy (TOFU–MOFU–BOFU) · Optimize campaigns for CPL, CPA, and ROAS · A/B test creatives, audiences, and landing pages · Daily monitoring & budget allocation · Track performance using Ads Manager, GA4, Pixel, GTM · Provide weekly performance reports · Work closely with creative & sales team Required Skills · Strong knowledge of Meta Ads Manager · Strong knowledge of Google Ads (Search & YouTube mandatory) · Understanding of conversion tracking & pixels · Funnel strategy understanding · Budget handling experience (₹1L+ monthly ad spend preferred) · Analytical mindset Mandatory Behavioral Requirements · Data-driven decision making · Strong ownership of performance numbers · Proactive optimization approach · Clear communication with founder & team · Deadline discipline ⚠️ Candidates must be comfortable in a performance-accountable environment. Compensation Competitive fixed salary + performance-based incentives tied to campaign results.